Did you know that over 500 hours of content are uploaded to YouTube every single minute? YouTube is just one of the video platforms that has gained massive popularity in the past two decades.
If you own a company, then you should consider marketing with videos to gain more exposure. You will need to create video marketing plans to ensure that you produce quality content. Here are some tips for how to get started with your digital marketing team.
Identify Your Target Viewer
Your target audience will determine where you should focus your social media video posts. Think about your ideal customer and research the sites that they use the most to view videos.
For instance, if your target customer is under the age of 30, then you will have better reception on sites such as TikTok and Instagram, rather than Facebook or YouTube.
Schedule Your Content
Posting regularly will ensure that social media algorithms favor your videos. Work with the digital marketing team to determine how often you want to post. Too many posts can be overwhelming, but too few will make your company fall off the map.
There are many tools out there to schedule your content so you can film multiple topics for videos at once. If you are short on time, you can get all of your content out of the way and have enough for scheduling later on.
Post Across Social Media Platforms
Make sure that you put content on all social media platforms. This way, you can widen your audience and have a better chance of gaining new customers or clients. Even if you think that your target market will not be the primary viewer, you may be surprised with the engagement of your posts.
Since some platforms have different video limitations, you can combine video for sites that allow longer videos. For example, TikTok only allows users to upload one and three-minute videos. However, you can get away with much longer social media video posts on Facebook.
Take Advantage of Live Streaming
Live streaming has gained major popularity over the last few years as more and more platforms implement the feature. Live streaming involves viewers watching your content live while you engage with them, answer questions, or play games.
You can schedule live streaming events based on how often you feel comfortable having conversations with your followers. Brainstorm ahead of time and post the topics for videos so that people can contribute questions or ideas.
Create Video Marketing Plans for Your Company
If you want to create video marketing plans, you should not have to worry about producing meaningful content that resonates with your audience. With these tips, you can have the perfect strategy for your digital marketing team.
Want to learn more about marketing with videos and other digital content tricks? Check out our site for all of the information you will need.