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Push notifications can be very valuable or be a real headache for users. Finding the right balance to reap the full benefits is almost an art. 

Why use push notifications in your app

Let’s start from the beginning. Push notifications are alerts sent by a remote server to devices with a mobile application installed. .If you are reading us, you already have a How to make an app or are planning to create one. Are you already using push notifications? If you are not completely convinced, here are the main advantages: They are instantaneous: they can be activated after an action performed in the application, when they are located in a particular geographical area, and it is a very simple and effective way to catch the user’s attention. They are not intrusive. The user sees the notification, but can still decide how to receive it: with vibrations, sound, just an icon …Improve user engagement and retention. When you add value, you increase engagement because you get the user to access the app when they didn’t intend to. They also improve user retention rates, but only if you use them correctly. If you want to know the secrets to the success of your push notifications, do it!

Tips for making your push notifications effective

We have already said that. Getting your users to install your app is just the first step. The important thing is that they use the app over time, and for that, push notifications can help if you follow a few tips.

Tip # 1 Personalize

It is very common to register users to use a mobile application. Enjoy it. If possible, address the user by name. Additionally, notifications based on a certain behavior work better than those sent generically.

Tip # 2 Add value

If you’re sending a notification, there must be a reason. Sending one type or another of notification will depend on the type of application, but the application should always be useful to the user, otherwise it will disable it. It could be a limited time offer, a product shipment notice, or a reload of lives in a game. But whatever the case, it must have some value. For the recipient.

Tip # 3 Scan until you find the right Tim

There will always be days and hours that work better than others. It will depend on the type of application and the user’s profile, but your work should be discovery oriented. Test, analyze and test, and you’ll know when is the best time to send a notification.

Tip # 4 keeps the time zone in mind

If you are planning generic push notifications, (for example, when launching a new version), consider the user’s time zone. Receiving notifications at inconvenient times can have the opposite effect of what you’re looking for. 

Tip # 5 Make them visual

Emojis, images or GIFs. The idea is to cause action and make the user feel like they are having a conversation with another person, not with a machine. Emojis, pictures, or GIFS can help increase engagement.

Tip # 6 Allow the user to choose

Sometimes push notifications are enabled by default after installation, but they are not all of the same type. This can be somewhat overwhelming for a new user, who is not yet familiar with your app and whether the notifications will be useful or not. To avoid this situation, you can send a notification later or in a message when you are already using the app, asking if you want to enable notifications. To get to know your users better, it is useful to include a section in the application dedicated to managing the different types of notifications that a user can subscribe to. This is a good way to ensure that the push notifications you receive will be of real interest to them, resulting in better user retention and increased interaction.

Examples of using notifications

We have seen the benefits of push messages and some tips on how to use them well. The most important is now. When is it advisable to launch a “push” notification? Find the inspiration you need with these examples.

Welcome from the user

We all like to feel loved, and so do your users. That’s why, when they’re done installing your app, get them the way they deserve. If you have an online store, you can take the opportunity to offer them a discount code. If it’s a game, how about a few free extra lives or add-ons? Make a small gesture towards your users so that they have a first impression of size.

According to their preferences

Another example of use is the activation of notifications when there is something new in the application: a product is available again, to inform of a launch, of the sending of your purchase … C ‘ is a way for the user to know when something they are interested in happens without having to check it themselves in the app. 

Abandoned cart

An abandoned cart can be turned into a sale. It may not be the right time for the user or it may have had some impact. With a “push” notification, you manage to interact with the user, reminding them that they have their products in the cart and that they can complete their purchase whenever they want. If they ignore the notification, you can also offer them a temporary discount to encourage them to buy.

Thematic notification

Days, weeks or global dates… It is a way to interact with users and create specific campaigns. But remember that the notification must be relevant and comply with the CTA for the user to be able to interact with it.

Increase the value of push notifications

You see that push notifications, when used well, are a perfect ally to increase user engagement with your application. If you have any doubts and want an experienced team to best SEO Companies in Auckland your application.  Our certified application development professionals will get to work on your project to get to know your users and recommend the perfect time to send them a push message.

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.

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