If you have one of the ecommerce and want to sell online at a profit, one of the priority things you need to do is optimize the product sheets. Otherwise, people won’t be able to find what they are looking for in your store and you won’t have billed anything.
Optimize product sheets to sell online in 4 steps
By proceeding with this checklist, you can quickly optimize your product sheets. If you are unfamiliar with SEO (search engine optimization), hire a freelance content editor or copywriter who can compose them for you. Here are the points to cover in order to have product sheets that sell.
1) Research the keywords
In jargon it is called keyword research and it is the basic activity of any self-respecting SEO. Identify the keywords that will be used to compose and optimize your texts, based on the products you sell and what your target is looking for on the web, in relation to those products.
2) Optimize on-site
Write your text carefully without leaving out the meta tags. Title Tag, Meta Description and even the images you upload must be properly optimized like Children book illustration. It is the sine qua non to be found on the web. The Title Tag, in fact, is one of the primary ranking factors, it appears in the SERP (search engine result page ) and is one of the very first things that the user reads. A well done Title Tag entices the user to click on your product sheet, compared to a competitor’s.
Equally important is the optimization of the Meta Description and above all of the images, because many users could do a search by images and certainly the Google bots will scan them.
3) Lighten up
A slow loading site loses a lot of SEO points. An ecommerce, especially if very full-bodied, could suffer from slowness. Check the speed of your site with tools such as PageSpeed Insight, WebPageTest or other similar tools and act accordingly. The goal is: page load speed of less than 2 seconds. If you take more than two seconds to view it completely, you risk losing valuable traffic. This work is best done for each individual card.
4) Do not duplicate URLs and content
The presence of duplicate content penalizes your site and among the ecommerce it may no longer be at the top. Write the text of each product sheet clearly and unambiguously, responding as much as possible to the user’s need for information.
Likewise, the URLs of each tab must not be duplicated and the permalink must be as clear, unique and short as possible. SEO optimization (and any penalties) also pass from here.
Selling online, the importance of rating in optimization
Even the rating, displayed in the rich snippet in the SERP, can help users click on your product sheet and perhaps buy from your ecommerce. Buyer ratings are key to driving other users’ purchases. If your ecommerce to sell online is made with WordPress, know that there is a plug-in that you can install and that is used to collect “the stars”. Once installed, on the results page on your browser, each of your product details appears like this.
The purpose of the rich snippet is to sort the products among the results, those that are distinguished by rating, information on prices and product availability. Research published by the Spiegel Research Center highlights the central role of reviews in the online shopping process: over 95% of users, in fact, read reviews before purchasing that particular product. And if the latter is really valid, the rating is nothing more than free advertising!
Now you know what requirements an ecommerce product sheet must have to be properly optimized. Get to work immediately, the increase in turnover also passes through here.