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Online media – especially e-commerce – has changed the face of retail. The first wave of this change was driven by desktop computers, but today mobile devices are having an even greater influence on how customers shop. As e-commerce becomes more important than ever before, it is important for companies to keep up with the latest trends in order to thrive in this environment. 

The E-commerce industry is constantly evolving and to stay ahead in the game, one needs to keep abreast of the latest trends and embrace them. Consumers’ shopping behaviors and preferences keep on changing with time so it’s important for e-commerce entrepreneurs to understand what the future holds for this industry.

What will be the future trends in e-commerce? Let’s see!

Here are 05 future trends in e-commerce that will make a major impact on the industry in 2022 and beyond.

1. Artificial Intelligence And Machine Learning

Artificial intelligence (AI) or machine learning (ML) will allow online platforms to provide a highly personalized customer experience that is well suited for each individual and his/her specific requirements and expectations.

This is one aspect that is already influencing e-commerce today. However, it will only become more pronounced in the coming years. Large companies are already using AI for tasks such as product recommendations, identifying fraudulent behavior, and improving customer service. By 2022, AI will be used to personalize shopping experiences for individual customers. This means that the content and products recommended to you will be based on your past purchase history, location, age, and other demographic information.

The application of these technologies has already started to show results in the e-commerce industry. For instance, YouTube uses AI to recommend videos to users based on their past viewing behavior. Amazon uses machine learning algorithms to analyze customer purchase patterns and make product recommendations accordingly. The use of these technologies is only going to become more widespread in the coming years, and e-commerce businesses that don’t make use of them will find themselves at a disadvantage.

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2. Voice Search

Voice search has become widely popular in recent years largely due to advancements in natural language processing technology,  and businesses that want to stay ahead of their competitors need to increase their efforts in making their websites and apps voice search enabled.

With the advent of voice assistants such as Amazon’s Echo and Google Home, voice search is becoming increasingly popular. This means that in the near future, businesses will need to optimize their websites for voice search in order to stay ahead of the competition. In 2022, voice-based shopping will become more common as the users will be able to shop by just asking their smart speakers and virtual assistants for what they want.

With voice search becoming more popular (especially with the advent of smart speakers like Google Home and Amazon Echo), e-commerce companies will need to make it easier for customers to search for products without typing. To do this, companies will need to offer simple ways to navigate their sites using voice commands, as well as adding different attributes (size, color, quantity) to products so that they are easily found by users using voice assistants.

3. Virtual Reality And Augmented Reality

Another trend that is likely to have a positive impact on the e-commerce industry is the increasing use of virtual reality (VR) and augmented reality (AR) in shopping. With VR headsets becoming more easily accessible, businesses are now starting to offer VR experiences for their customers who want to look around their premises before they start shopping. For example, Australia’s largest department store chain Myer has partnered with Google to create an online shopping app that can be used on Google Cardboard. This allows buyers to browse through the store’s products using VR. They can then finalize their purchases by tapping their smartphone or inserting it into the VR headset so as to complete their purchase via PayPal.

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Similarly, Amazon has recently released its own version of VR shopping through which users can browse through items for sale much like eBay’s VR shopping. This works by having the user tap their smartphone, insert it into a VR headset, look around and select an item they want to buy. The order will be completed via Amazon.

While these developments are still in their infancy, perhaps faster internet speeds and improved technology could give rise to even more virtual reality applications in e-commerce. As such, retailers should keep a close eye on this trend as it develops further.

4. Chatbots And Messaging Applications

More and more people prefer chatbots-powered messengers rather than websites for queries. Businesses are already using chatbots to provide information about their products and services.

Intelligent chatbots give customers easy access to information about products and services. They can answer frequently asked questions and help guide consumers through sales processes without having to rely on sales agents. For example, if someone wants to buy a product but doesn’t know what size to choose, the chatbot can ask a series of questions in order to help make a decision.

Chatbots will be one of the biggest disruptions in future e-commerce. It is a natural progression from websites, social media platforms, and apps. In 2022, 60% of internet users worldwide will have used chatbot technology for online shopping purposes at least once per month. This means that chatbots are going to become an increasingly important part of e-commerce strategies moving forward because they offer a wide number of advantages to both consumers and retailers: They provide prompt answers to frequently asked questions, allow customers to browse products/services without needing to go through a salesperson every time, make it easier for customers to place orders since they can do so directly from the chat window and they can even carry out transactions on behalf of customers.

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5. Personalized Recommendations

Personalized recommendations are one of the most effective ways to increase customer engagement and spending on e-commerce websites. They involve using data to identify the individual preferences of customers and then using that information to recommend products and services in an informed manner, For example, people who like actions films may be recommended an action movie or video game, while those who watch romantic comedies may be recommended a romantic comedy.

By 2022, we can expect most e-commerce websites to make use of personalized recommendations in order to increase customer spending. This will help to drive growth in the industry and make the customer experience more engaging and enjoyable. Additionally, we can expect to see more use of artificial intelligence and machine learning in order to better understand customer behavior and preferences. This will help to improve the accuracy of recommendations and increase customer spending even further.


All in all, e-commerce is expected to experience rapid growth in the next few years. There are several technologies on the horizon that have the potential to encourage further shopping online. These include Artificial Intelligence and Machine Learning, Voice Search, Virtual Reality and Augmented Reality, Chatbots and Messaging Applications, Personalized Product Recommendations. We can expect to see these trends impact e-commerce positively in 2022.

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Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.