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Google Analytics and Google Search Console are two important online tools in SEO. The use of these two tools make lots of things easier and helpful in driving the best search engine optimization results quickly. The tools are useful from the very beginning of the SEO procedure to its end. Everyone is not aware of the importance of both and their uses. Today, we are going to discuss some major facts regarding the usage of both online tools in search engine optimization. 

Google Analytics – An Overview 

It is an online tool offered by Google for analytics purposes. By using Google Analytics, you can easily analyze the complete website and track its performance. Its usage will help you in getting introduced to the audience and their behavior or response regarding your website. 

In case you want to achieve the online business objectives and get success quickly, then it can be a big helping hand. Proper usage of Google Analytics will help you in gathering lots of valuable information by which you can create a perfect online marketing plan. 

How Can Google Analytics Be Useful?

While working on an SEO plan or strategy, you have to get assistance from Google Analytics numerous times. It can assist by providing proper information related to your audience and some other marketing elements. 

Check Out Origin Of Audience 

To achieve the online business objectives, you have to understand the audience and their choices as well. Before all these things, you have to figure out the place or region from where you get the maximum users on the website with positive responses. 

You can easily gather such kind of data from Google Analytics. With it, you can also differentiate traffic on the basis of multiple factors like – device, operating system, area, and so on. Such information will help you a lot in working on the website as per the interest of the audience. 

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Track Marketing Campaigns 

Online businesses are running different types of marketing campaigns for spreading business awareness and attracting lots of users quickly. To create an effective marketing campaign, you have to gather lots of data about market conditions, competitors, and audience. Google Analytics can be helpful here. 

When it comes to track the performance of campaigns and get proper stats, then again it becomes useful. For such a task, you have to connect your GA ID with the marketing platform only. After that, you start getting all details about your campaigns such as – impressions, clicks, views, leads, and conversions. 

Check Out Competition Level 

The online marketplace is full of competitors and the level of competition is getting increased day by day. Due to it, everyone needs to be highly careful when it comes to create a marketing plan. Here, it is very important to figure out the activities of competitors and prepare a better strategy to beat them. 

Google Analytics allows you to check out competitors’ insights and compare different types of stats as well. It will help you in understanding where you have to do improvements to achieve objectives. 

Inspect Reason Of Bounce Rate

The bounce rate appears as one of the biggest issues. Here, the users access your website and leave it within a few seconds. In case you want to get success in the online business, then you have to reduce the bounce rate. 

Before working on bounce rate reduction, you need to figure out the reason behind it. With the help of Google Analytics, you can easily find out such a reason. 

Google Search Console – An Overview 

Google Search Console is an online tool offered by Google for monitoring, maintaining, and troubleshooting the issues related to the website visibility in the search results. By using this particular online source, you can check out the website’s indexing status and its visibility stats. Here, you can get more details about its functioning and all associated factors. 

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How Can Google Search Console Be Useful?

The success of an SEO or online marketing strategy relies on multiple factors. The most important thing is, you have to keep the website SEO-friendly. The use of Google Search Console will help you in getting clarity easily and proceed further. 

Track Content Marketing Progress

Content marketing works as a backbone in the case of search engine optimization. Everyone has to track their content perfectly by which they can make sure, it is perfect to achieve the objectives or not. Google Search Console assists the users in tracking content on the basis of keywords and some other major aspects. 

It will help you in figuring out, your keywords are performing as per your SEO and content strategy or not. In case there is any kind of issue, then you can see it in the report and work on the improvements. 

SEO Performance 

All website owners are putting lots of effort into SEO for making things better. With it, everyone has to track the SEO performance by which they can make sure they have a good and effective SEO plan. In case there is any kind of issue with your SEO plan, then you can see its direct effects on the report that is issued by Google Search Console. 

Mobile Compatibility 

You have to keep the website SEO and mobile-friendly both. In case your website is lacking in mobile compatibility, then you are not able to serve the mobile users perfectly. It may become a reason for some basic issues and appears as the biggest barrier in achieving online business goals. 

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Google Search Console will help you in figuring out, your website is perfect for mobile devices or not. In case your website has a mobile compatibility issue, then you can see a proper list with some explanations. You have to work accordingly and manage everything perfectly. 

Integrate With Google Analytics 

We already discussed facts about Google Analytics earlier and its importance. The users are able to connect their Google Search Console with Google Analytics with ease. After such an integration, you can get reports of both tools in one place. 

Website Indexing 

For having your website on the search engine results page, you have to get it indexed by the search engine bots. To get reports about website indexing, Google search console becomes useful. In case your website is not indexed, then you can work on such a thing by using the search console. If search engine bots detect any error while indexing, then you will get informed with a notification on GSC. 

Final Saying 

By paying attention to all these facts, you can understand the usage of Google Search Console and Google Analytics. It can help you in promoting your online business platform easily with proper tracking and handling. For the optimum utilization of the resources and drive the maximum benefits, you can get assistance from professional SEO experts. An SEO analyst has deep knowledge of using these tools and extracting the right information.

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.