Soap is one of the basic fundamental commodities. It’s used by consumers of all imaginable demographics around the world. Regardless of age, gender, race, income, etc. It comes under the area of basic everyday hygiene products. Especially considering the current state of the world, with cleanliness more important than ever before. For the safety of not only ourselves but for everyone around us.
Recent market trends revealed that the global soap market was valued at US$ 19.5 Billion in 2018. The figures are expected to reach US$ 24 Billion by 2022. According to IBIS World, the soap and detergent manufacturing industry in the UK. The UK had an average overall industry growth of 3.1 percent (2015-2020). The ongoing Coronavirus outbreak in December 2019. The resultant demand for hand soaps and bars skyrocketed.
However, despite the preconceived assumption of guaranteed demand, proper marketing is still just as vital as an element to success. Soap Packaging holds extreme importance in this area to sellers as it grabs the attention of potential buyers, urges them to purchase your product, and hence possibly establish brand loyalty and a well-rooted market share in a globalized market with cut-throat competition.
An effective way of doing this is opting to invest in customized printed packaging as a brand’s Unique Selling Point (USP). Additionally, being a personal hygiene product, protection from damage and contamination is also a significant consideration. Hence, it’s important to look at the different options available when it comes to soap packaging.
Why should customized printed packaging be considered?
The reason packaging is imperative when trying to penetrate a market is clear. However, when you are a self-made, smaller supplier, selling hand-made soaps with a small local market, for example, – competing with UK-based multinationals– packaging is more crucial than ever before.
There is no wrong way to package a product. With numerous options available, any company – small or large, sole trader or private limited, local or international – can find their ideal fit and have their own customized printed Soap Packaging which suits their brand image exactly as they wish.
What the suppliers consider their selling point is directly in line with what they want to be displayed. What message they aim to convey through their packaging. The type of soap your brand sells is also an important angle to consider.
For example, sellers of beauty soap might wish to have feminine, elegant, or stylistic packaging. Medicated soaps are likely to have minimalistic packaging in terms of design but instead focus on the claims of the brand, ingredient lists, or which skin conditions best suit the use of this specific soap. This distinction might require vastly particular requirements in terms of packaging.
What are some possible customizable specifications?
Some brands choose to specialize in cruelty-free, vegan, and/or biodegradable, environmentally friendly packaging to reduce waste, in a world where climate change and high waste is a continuing area of concern on an international scale.
Choosing to market your customized packaging. As such can be a unique area used for advertisement. Not only providing positive exposure in the conversation of companies contributing to minimizing wastage. But also gaining market share for potential consumers. Who consider these specific niche requirements as something they are not willing to compromise on.
Printed paper packaging for soap can have several specifications. According to a brand’s wishes, such as color, dimensions (length, width, depth). What you wish to be printed, design, style, shape, font, safety regulations, and/or instructions for best use, etc.
Customized Soap Packaging allows a brand to stand out, and show that special attention was paid to make every element about the product in question perfect for the buyers, and offers a guarantee of the quality you promise to maintain as a supplier.
