Let’s face it, not many people click on “page 2” on Google search results. To them, if it’s not on the first page, it doesn’t exist.
Let’s suppose that you’re a restaurant owner in the city of Manchester. If you typed in your restaurant name or ‘restaurants near me’ and your business was not listed as one of the top choices, you could be losing potential customers.
Thankfully, there is a way to fix that.
Local SEO marketing optimizes your website to rank higher on location-based searches.
This comes in handy, for example, when a tourist wants a quick bite to eat and needs information on good Sushi restaurants within the Manchester area.
Ranking higher on location-based Google search results can make you drive more traffic to your website, give your business more visibility and bring customers to you. I’ll show you how.
Why Local SEO?
I’m glad you asked.
Nearly 46% of Google searches are looking for local results. This is almost half of all searches and is very important if your business depends on local customers.
Let’s go back to our earlier analogy. Suppose you own this Sushi restaurant near Manchester Piccadilly.
If a person types “sushi restaurant” they will get access to websites from several locations, not just in Manchester. Businesses that have optimized their SEO will rank highly on this web search.
However, if a person types “sushi restaurant Manchester,” the search engines will look at it as a localized search. Businesses that have optimized their SEO locally will have the upper hand and rank higher on this web search.
You’d want to be the latter, right?
You’ll need to ensure that your digital marketing strategies have a localized approach. This way, if a person searches for “sushi restaurant Manchester” on Facebook, Yelp, TripAdvisor, Google, or Google Maps, your digital footprint will be clearly visible.
That’s the goal of local SEO marketing.
Now that you understand what local SEO is and why it’s important, it’s time to come up with a game plan.
What should you do to get your local SEO ranking higher than it currently is? Start by taking digital marketing very seriously.
These are the methods that could benefit your local SEO ranking:
- Google My Business listing optimization: Register your business on GMB with your physical location so that you can rank higher when people search for a business within your area.
- Website SEO optimization: Your website will benefit your overall SEO ranking if optimized correctly.
- Google Maps optimization: This is very important for businesses that depend on local customers.
When these three methods are used, your business will rank higher on local searches.
At this point, if you feel yourself getting a slight headache because of all the technicalities of SEO, you’re not alone.
Many business owners make the decision to hire SEO companies that carefully curate digital marketing strategies to attract customers, generate more revenue, and build brand awareness.
You could do this yourself through trial and error by watching YouTube videos…or you could hire experts in the field. This will free your mind to focus on what you do best while the SEO professionals do the heavy lifting.
Take some time to check out Pearl Lemon SEO if you are a business owner in Manchester looking for local SEO experts. They’re one of the top lead generation companies in the UK and is an excellent resource for business owners in need of local SEO services.
The fact that you’ve read this article to the end symbolizes your dedication.
You’ll do just fine!
It’s good to know that you are going the extra mile to find better ways to improve your business. Follow the guidelines in this article, and check out Pearl Lemon SEO to take your business to the next level.