Are you looking for marketing agencies in Lahore and confused about which agency to choose from digital and traditional? You will find two main types of agencies: the first one will be providing digital marketing services in Lahore and the second one will be providing traditional marketing services, which follow the conventional methods of marketing.
There are few things that you need to understand to distinguish between both markets. Before proceeding further let’s answer the two common questions.
Differences: traditional marketing vs digital marketing:
The main difference between both types of marketing is the medium through which the message is delivered to the audience.
Traditional marketing will always use mediums such as newspapers, magazines, billboards, television commercials etc. Meanwhile, digital marketing will use digital platforms, such as websites and social media.
Usage of traditional marketing
That clearly does not mean that traditional marketing services in Lahore is the old method and is no longer in use, some companies do prefer to advertise through magazines and commercials.
For example, there are many television commercials that are stuck into our minds, stored in our subconscious.
Usage of digital marketing:
But that does not mean that digital marketing services Lahore is not that important, it is as important as traditional methods.
It is in every single person’s routine to use internet, and when we time spend on internet, we counter numerous amounts of ads that gets stored in our subconscious
Which service fits you best?
Both are important and significant; you might require a balance of both to conquer your market. For instance, McDonald’s still uses the commercials to reach out to their audiences and we all are “Lovin’ it”.
At the same time, McDonald’s uses social media platforms to market their newly introduced deals.
So, a combination of both can prove to be effective rather than using a single form of marketing.
Pros and cons of Digital Marketing
No matter how much effective traditional marketing is, we are living in the era of the internet. The majority of the population spends most of their time on social media (internet)
It means that most of the audience have already shifted to the digital world automatically, and this chance is not worth missing.
- You know facts and figures
Yes, it is all about facts and figures. Unlike Traditional marketing, you have facts and figures for your marketing campaigns and you can always keep them in view before going for your next step.
The second benefit is that you are always aware and connected to your audience through social media.
The engagement on your brand can be seen clearly.
Well, everything in the world has pros and cons. So does this, digital marketing is not as good as it looks.
There are definitely some hardships that you have to handle when dealing with digital marketing in Lahore.
- Changes every second
The world of digital marketing is constantly evolving and to keep up with it is not as easy as it seems.
- No consistency:
It’s on the tips of the user if they chose to block your ad. They have the power and your ad will be gone in a matter of seconds.
Pros and cons of traditional marketing:
In the world of digital marketing, traditional marketing still holds its place, which means that there is something about it that does not let it end that easily.
Whether it is a commercial aired on TV, Radio or billboard it is fun to watch. It can get the attention of the audience as part of the entertainment.
- Stores in the subconscious
We cannot deny the fact that all of us have certain memories of childhood tv commercials.
These repetitive commercials are very effective in terms of the audience remembering the name of the product.
- More expensive:
It takes a lot of effort to create a single commercial, and so much effort cannot come cheap. Traditional marketing is often expensive.
- No measures:
Even if you spend too much of your money for the creation of commercials, you will not get the exact facts and figures regarding the public engagement with your ads.