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Will you wait too long for a website to load? Well, half of us don’t even wait for two seconds for website content to pop up!

So, what does website loading speed matter? What if it takes more than a fraction of a second to load? It makes a huge difference!

We need to understand that the audience is always online and ready to access information. The digital customers are pretty impatient. And don’t give a second chance to your website if it takes very long to load or is not optimized. So, focusing on your website’s speed is a must. It affects search rankings, user experience, and even sales and conversions too.

Google, too, uses the speed of your website as a ranking signal. It’s time to step up and make sure your website loading speed is up to the mark. Dallas SEO company will make sure that your site loads faster. And it enhances your user experience to keep customers coming back.

Few causes why your website loading speed matters:

Website will be the first-ever impression on your consumers.

First impressions matter everywhere! Be it in your real life or on the web.

Your customers or visitors make an instant judgment about your business. If your website loads fast, it makes a strong impression and quick win for user experience. New visitors get instantly happy. It’s pure psychology that fast websites are reliable and professional. As here, we relate speed to trust, confidence and efficiency.

“If the website is fast, it is professional.”

On the other side, if your website is slow, it makes users think it’s insecure, untrustworthy, and not safe. And it is challenging to turn around that negative first impression into a positive one.

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Users expect high speed

Everything we have on the tips of our fingers, but still, internet users are always in a hurry and impatient. They expect speed when it comes to browsing websites. If they don’t get speed, they won’t bother to engage with it again.

Your visitors will wait for your website to load if your website is a high authority site; this is the only chance. Let’s be honest; technical problems might occur. Even Google sometimes has a bad day. But the only issue is you cannot irritate your users with a slow-loading website unless you’re Google.

The audience will only forgive you if you are as good as Google. Otherwise, your website speed parameters need to be correct. Dallas digital marketing agencies will work on your website to make it optimized with high speed.

Significance of user experience

User experience and UX design can set a website apart from the competition. A good design is about attracting customers and providing a simple experience to them. For a positive experience, two essential factors you need to include:

  • Offer them fast.
  • Provide what they are looking for

When it comes to user experience, website loading speed is the priority. When people visit your website, they are looking for something so give it as soon as possible. In this way, you can make your website ready for google user experience update. A slow website frustrates your visitors, and they will get confused and leave your website.

Long term effect of a slow website speed

We found that slow loading speed leads to instant drop-in visitors. Half of the potential visitors already vanished, but it affects them in the long term too. If it takes quite a long to load, it hinders your natural growth. Customers will slowly stop referring your service to others due to a bad user experience. And it might even put users off signing up for your newsletter.

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Slow website speed destroys your conversions.

Dallas SEO service

Your site speed is poor in experience; you will get conversion rates low too. If your website is taking longer than 3-4 seconds, on average, 40% of visitors will abandon your website. What does it simply mean? A slow website will always drive your customers away and kill the entire purpose of having a website. Dallas SEO service will speed-check your website, make sure you don’t lose your audience, and optimize it further.

Summing up:

It’s a digital age! And digital users demand quality, easy access, flexibility, and SPEED. If your website loads slow, they will move to another that offers the same service or product with great response.

Website fast loading speed is an essential component of user experience. It is in the ranking algorithm; now, page speed has become vital for ranking and page views. We now clearly know the importance of loading speed, so it’s essential to test the speed of your website. Dallas SEO company will ensure that your website provides good loading speed with proper SEO to rank high. Don’t be afraid of losing customers due to speed, as we are here to focus on that!

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.