Facebook may no longer be the darling of the Millennials, but it is still the world’s most popular social media platform especially among marketers, brands, small and medium-sized businesses, for obvious reasons. With more than 70 million official brand pages, Facebook is also the de facto social network for businesses. This is more than twice the number of LinkedIn business pages that have profiles for 30 million companies. 

With Facebook use so widespread and the presence of such a diverse audience, it should be no surprise that many companies chose to embed parts of their Facebook feed to their websites. It can be an incredibly time-consuming process to make different changes to both your website and your Facebook profile. For several social media and website administrators, being able to incorporate Facebook into their website will make life considerably easier. 

This article will guide you through the basics of the Facebook widget and its benefits. It will also outline the detailed steps to embed the Facebook widget on your website using Tagembed. 

What is Facebook Widget?

Facebook widget is an array of tools that collects, curates, and displays the relevant information such as posts, feeds, stories, user-generated content, etc. from your linked Facebook account as a systematized social wall on your website. 

A website embedded with a Facebook feed helps you in bridging the gap between the massive Facebook community and your company which in turn creates more leads and improves conversions by incorporating social evidence to your website. It maximizes on-site interaction and dwells time.

A live Facebook update on the website via social media aggregators allows you to connect the Facebook stream to the website. It operates in real-time and is useful for announcing upcoming activities, promotions, and deals.

Reasons To Embed Facebook Widget On Your Website

Let’s be frank, it is extremely back-breaking to keep a website up-to-date, and for big brands and businesses, it can slip to the wayside. We are already used to constantly updating our personal as well as professional Facebook pages. We enjoy sharing content then why not make it go a little further?

Facebook feeds have the potential to keep your website content updated and engage your visitors. Let us see why a Facebook feed outperforms a promotional in-house content. 

• You can run a hashtag campaign for your brand and display the relevant user-generated content under a specific hashtag or account mention. 
• A social wall offers content moderation as well which means you can choose the post you want to display on your website and restrict the unwanted and irrelevant content from unnecessarily affecting your brand image.
• Your happy and satisfied customer is the best form of brand promotion then why not display their reviews on your website. UGC is the ideal solution because it is an incredibly trustworthy, secure, and authentic source of information among consumers. 
• For a website to engage visitors, it should have entertaining, engaging, and informational content, displayed in a well-curated manner. Facebook feed will help you creatively fetch such content, increasing the dwell time of your audience.
• Enabling real-time updates to the feed will maintain a flow of fresh content from Facebook which helps to maintain a visually appealing website.
• A loyal and trustworthy audience will surely lead to higher conversion rates. They are most likely to repeat purchases in the future as well. 
• Websites embedded with Facebook feeds help you connect with a large number of audiences. The Facebook widget gives your visitors the ability to Like, Comment, and Share a post with their connections directly from the webpage. Hence, allowing you to expand your reach beyond the existing audience.

Steps to embed Facebook Feeds on the website using Tagembed

Embed a Facebook feed on your website requires no expertise. It includes coding-free steps that liberate you from the pesky and complex integration procedure. 

Follow the steps to enjoy the aforementioned advantages and showcase your Facebook page activity on your website. 

STEP 1: Signup/ Login to the Tagembed account.

STEP 2: Click on the wall located on the dashboard. Rename it if you require it.

STEP 3: Choose Facebook as your source.

STEP 4: Choose one connection type that will be used to fetch the content among HashTag (#), Handle (@), Mention (@), List, Advanced, and Favourites.

STEP 5: So now click on “Create Feed”.

STEP 6: Log in to your Facebook account which will give its access. 

The steps mentioned above will create a Facebook widget for your website. Follow the further steps that will generate a shortcode to embed the widget on your website and display the curated feed on it.

STEP 7: Click on “Embed Widget”.

STEP 8: Now select one of the website building platforms namely HTML, WordPress, Wix, Weebly, Shopify, and Squarespace.

(NOTE: You can choose only one platform at a time)

STEP 9: Set the dimensions of the feed to perfectly fit your website structure. Look for the preview and make further changes if required.

STEP 10: Click on “Get Code” and copy it on the clipboard.

STEP 11: Paste it on your website editor and update your webpage where your feeds will be displayed.

STEP 12: Finally click on “Apply”.

And, finally, your website is all set to flash engaging and trustworthy user-generated content.

Final Words

With the Facebook widget tool, you can use the power of such engaging platforms to drive visitors to your website and offer them enticing content to surf. What is more interesting than users finding their posts on the official brand website. This will create a sense of trust and loyalty in them, which further expands through word of mouth.

In the digital marketing ecosystem, it’s been a need of the hour to stand out from your competitors. Celebrity engrossment is still voguish propaganda that might increase your reach but lacks in achieving user engagement. Do customers love being acknowledged then why not promote your brand using the content created by your loyal consumers? 

Embedding Facebook feeds will enrich your website and extend the benefits of Facebook to web platforms. It creates brand awareness, resulting in improved sales and revenues.