Almost all the websites owners desire that their websites should appear at the top of the Google search results. If you want to appear your website at the top of the Google Search Results, you should invest in the SEO. If your website is appearing at the top of the Google search results, you can drive quality traffic to your website. It is also the best way to increase the PR of your website. To show your website at the top of the Google search results, you should follow some essential techniques. These essential techniques are explained below;

Focus On The Long-Tail Keywords:

You should not work on any topic. Its reason is that you can’t rank all the topics easily in the SERP. If you are working on the short-tail keywords, you will have to face high competition. The short-tail keywords are the keywords that consist of two or three words only. Instead of short-tail keywords, you should work on long-tail keywords. The long-tail keywords consist of more than three words. While researching the long-tail keywords, you should also try to find those keywords that have low competition. As long-tail keywords are low competition keywords, therefore, you can easily get into the top of Google search results. After finding these long-tail keywords, you should also try to properly optimize these keywords. Without optimization, you can’t get a higher ranking in the Google search results.

Regularly Post High-Quality Content:

The main intent of Google is to provide the best quality content to the users. That’s why content plays a vital role in enhancing the ranking of your website on Google. Before doing anything, you should focus on the high-quality of the content. You should also ensure consistency on your website. If you are not ensuring consistency on your website, Google will not give preference to your website. Its reason is that if you are regularly posting the high-quality content on your website, it means that your website has lots of pages to rank in Google. As a result, your website can get higher ranking against various keywords. Another important tip to outrank your competitors is that the content of your website should be helpful and useful for the readers. It should also be engaging for the viewers. This thing decreases the bounce rate of your website.

Make Your Website Mobile-Friendly:

Research by a dissertation help shows that nowadays if your website is not mobile-friendly, you can’t get the higher ranking in the Google search results. Its reason is that Google is focusing on the user experience of the websites. As most of the visitors are visiting the websites by using mobile devices rather than PCs. If your website is not mobile-friendly, it means that it will not provide a better experience to the users. As a result, Google will not improve the ranking of your website. To make your website mobile-friendly, you should install the responsive theme. Moreover, the structure of your website should also be eye-catching for the viewers. Its loading speed should also be higher. It doesn’t take more than three seconds in loading the data. You should also secure your website by installing an SSL certificate. By following these techniques, you can easily enhance the ranking of your website.

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Create Authoritative Backlinks:

Backlinks are playing a vital role in enhancing the ranking of a website. In the past, the websites could get higher ranking just by creating enough backlinks. Nowadays, Google has made some changes in its algorithms. Due to these changes in its algorithms, Google has become smarter than ever before. Therefore, no one can cheat Google by using black hat SEO techniques. If you want to get top of the Google search results, you will have to create authoritative backlinks. In other words, you should focus on the quality of the backlinks rather than the quantity of the backlinks. The best quality backlinks can also improve the authority of your website. To generate high-quality backlinks for your website, you will have to do hard work. For this reason, you should analyze the backlinks of your competitors. After analyzing the backlinks of your competitors, you should seek out their backlinking opportunities.

Update Content Consistently:

Freshness of the content not only matters for the readers but also for the search engines. Sometimes, there is a possibility that one of your keywords is getting higher ranking in the Google search results and it is driving lots of visitors to your website. Suddenly, you will feel that your website’s traffic is decreased. Its main reason is that you have not updated the content of the ranked pages. After some time, Google has decided that your content is outdated and it gives importance to the fresh content against these keywords. To retain the position on the Google search results, you should update the content consistently. By updating content doesn’t mean that you should change one line or one image on that web page. It means that you should do thorough research on that topic. After doing thorough research, you should find out new points about the content of this web page. After adding these points, you should submit the URL of these webpages in the Google Search Console. As a result, Google will consider that your content is up-to-date. As a result, it will never decrease the ranking of your website against these keywords.

Track Crucial Metrics Of Your Website:

If you are doing hard work in enhancing the ranking of your website without tracking crucial metrics of your website, you can’t achieve the required results. Its reason is that you don’t know the technical issues on your website. To enhance the ranking of your website, you should track some crucial metrics. In these metrics, you should try to know the current ranking of your website. This thing will provide you with an idea either you are following the right strategies to enhance the ranking of your website or not. You should know the bounce rate of your website. You should know the loading speed of your website. You should know the CTR of your website. You should also know the organic traffic on your website. These crucial metrics of your website will be helpful to you to enhance the ranking of your website in the Google search results.