In today’s digital age, viral content has become a powerful tool for businesses to promote their brand and attract potential customers. Every marketing team aspires to go viral, and with millions of people actively using social media platforms, the ability to create and share content that resonates with your target audience can lead to huge growth in your business. In this article, we will discuss ways in which viral content can promote your business and how you can do it.
Increased Brand Awareness
One of the most significant benefits of viral content is the exposure it can provide for your brand. When your content goes viral, it is shared by a large number of people, which means that it reaches a broader audience than traditional forms of marketing. This increased exposure can help to build brand awareness and attract potential customers to your business. An app marketing agency can help you promote your business to gain more brand awareness.
Improved Engagement
Viral content is often entertaining, informative, or inspiring, which means that it can generate a lot of engagement from a range of potential audiences. When people engage with your content, they are more likely to remember your brand and develop a positive perception of your business. This can lead to increased customer loyalty and repeat business.
Cost-Effective Marketing
Creating viral content is a cost-effective way to promote your business. While traditional forms of marketing such as advertising can be expensive, viral content can be created with minimal investment. If your content resonates with your audience, it can spread rapidly without the need for paid promotion! For example, if you’re a makeup brand and post a video on TikTok showcasing your new highlighter, the video could quickly gain traction through makeup lovers, makeup artists and TikTok beauty creators.
Increased Traffic to Your Website
Viral content is often shared on other social media platforms. This can lead to a huge increase in traffic to your website which ultimately can lead to more sales and revenue. Simply include a call-to-action in your viral content to encourage potential customers to visit your website and learn more about your products or services.
Improved Search Engine Rankings
Creating viral content can also help to improve your search engine rankings. When your content is shared, it can lead to more backlinks to your website, which is a key factor in getting goos search engine rankings. By optimizing your content for search engines, you can increase the likelihood of it going viral and improve your overall online visibility.
Potential Huge Reach
Viral content can go massive without having to spend a lot of money. Your content has the potential to be seen by audiences in different cities and even countries. Creating the right content and taking certain things into consideration can make even the smallest business go highly viral.
Rapid Lead Generation
Although most businesses concentrate on sales following their viral content, it’s hard to ignore the effect it has on lead generation. Potential customers may not be able to buy from you just yet, but they’ll want to keep you in mind for the future if you continue to generate interest to them.
What Kind Of Content Goes Viral for Businesses?
User-Generated Content
Encouraging your customers to share their experiences and thoughts on your brand through user-generated content (UGC) can help create a sense of community and increase engagement. UGC can be in the form of testimonials, reviews, or stories. It’s a great way to turn customers into advocates.
How-to Guides
Creating step-by-step instructions on how to use your product or service can be very useful for demonstrating the value of it. This type of content can be useful for your target audience and increase the likelihood of it being shared.
Infographics
Infographics are visually appealing and can present a ton of information in an easy-to-digest format. Creating infographics on interesting statistics or trends related to your industry can increase the likelihood of it going viral.
Funny Content
It’s no surprise that content that makes people laugh is more likely to be shared and interacted with. Creating funny memes and videos that are relatable to your product or industry can be an effective way to create shareable content that resonates with your target audience.
Interactive Content
Quizzes and polls are a great way of encouraging people to interact with your post and share with their friends. This increases engagement and is more likely to go viral.
Social Media Challenges
Creating social media challenges, like a hashtag challenge on TikTok, encourages your audience to participate and share their experiences. Popular social media challenges that have gone viral in the past include the ‘pass the brush challenge’ where users collaborated to show their makeup look before passing to the next person virtually, the ‘doodle challenge’ where one person has to figure out what the other is doodling on their back and much more.
How to Make Your Content Go Viral
There are certain steps to take to have a better chance in producing viral content.
- In order to make your content go viral, you need to determine your target audience. Viral content only works when it reaches people who actually want to see it.
- Pick the right social media platforms. This depends on your target audience. For example, if your audience is Gen Z who are at university, then TikTok or Instagram may be your best bet.
- Capture your audiences attention fast by conveying a message as instantly as possible. Our attention spans are getting shorter, so you need to make short, snappy content that grabs attention.
- Post at the right times to make sure your content reaches as many people as possible. If your target audience works 9-5, consider posting outside of these hours.
- Use the right influencers to promote your content. Collaborating is a great way to get your content viral and you can even grow your audience even more.
- Use hashtags! Hashtags are not a dying art and they can help get your content seen by the right people. You can even set hashtag challenges to create user generated content off the back of your content helping you go viral.
In conclusion, viral content can be a powerful tool for promoting your business. By creating content that resonates with your target audience, you can increase brand awareness, improve engagement, drive traffic to your website, and improve your search engine rankings. With the right approach, viral content can help to take your business to the next level and achieve long-term success.
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