These days, if you want to be successful, you need talent and something that amplifies these talents and makes your life a lot easier.  

Digital tools have become widely available nowadays. Many of these tools are free, but that shouldn’t be your only consideration when choosing a digital tool.  

Paid tools, while they do cost money, end up providing a lot of value to you and your business.  

Here are some of the top digital tools that you need to be successful: 

1. Ahrefs. 

Ahrefs is a must-have tool if you have anything to do with being on the internet. It is an all in one package when it comes to SEO. 

Ahrefs has loads of features with new features added periodically.  

Position tracking, SEO toolbar, competitor analysis, keyword tracking, backlink analysis, etc. are just some of the features that Ahrefs brings to the table. 

There are other alternatives to Ahrefs; most notable are Semrush and Moz.  

The only downside to using Ahrefs is its high price tag with the Lite version coming from $99 per month. 

2. Asana. 

Managing your tasks and projects is a necessary thing that you should be doing. Without adequate task management, completing a large project becomes more tedious than it should be. There are many paid digital tools that you can use for project management, and Asana is one of them. 

Asana is a super flexible task management application that you can use on desktop and on mobile devices. Asana has two defining features. The first is its ease of use, and the second is how it’s so action-oriented.  

By using Asana, you can also cut down communication between your teams. This might not sound like a great idea, but over-communication can prove to be a hindrance to teams. By Asana, your team can focus on their tasks and communicate in the most productive way possible. 

3. Facebook Ads. 

Facebook is, arguably, the largest social media platform present at the moment, with more than 2.3 billion monthly active users. If you have any target audience, the chances are that a significant chunk of these people will be present on Facebook. 

Facebook was the platform that made social media marketing a thing. A large part of the success of Facebook ads can be attributed to the way Facebook ads work. You can market your products and services to a super targeted audience, which increases your conversions and sales. 

These days, you need to be as targeted with your marketing efforts as you can. If you have different audiences, you should run different ad campaigns, with different CTAs, landing pages, etc. 

Facebook ads work best when you take advantage of the entire ecosystem. Make sure that your business has a page and a group. Post regularly and make sure to boost posts that have the potential to convert your audience. 

4. Google Ads. 

Google is, by far, the most widely used search engine in the world. Everyone uses Google. Even the word Google itself has become a verb at this point, just because of the fact that so many people use the search engine. 

Running Google Ads is a great way to raise awareness or even make sales. Google Ads present you with results much faster than SEO. Another great advantage that Google search ads bring you can target specific keywords that work best for your ad campaign. 

There are several kinds of ads that you can use. Search ads work best for when you want to focus on particular keywords. Long-tail keywords are being used more often now, as keywords with intent tend to convert better. You can also use display ads, as well as video ads. 

Ideally, it would help if you tried to run a Google Ads campaign in tandem with other digital marketing channels.  

5. Google Analytics. 

Google Analytics is a freemium service by Google that you can use to get invaluable insights about your website and online visitors. Nowadays, you need to make decisions based on data. Gone are the days when you would have made business decisions based on emotions and feelings. 

With Google Analytics, you’re able to do several things. After you set it up, you can get highly customized reports about your web traffic. What browsers people are using, their location, the kind of devices they are using, to name a few.  

The best thing about Google Analytics is that it stays free for quite a while. If you have reached an enterprise-level and your website is getting around 10 million visits, then you can opt for Google Analytics 360, which costs around $150,000. 

6. MailChimp. 

Email marketing can be a highly valuable digital marketing tactic. When used in tandem with a live chat app, you can really do wonders. If you have a site and want to keep your audience up to date, you should try sending some emails. 

MailChimp is an email automation platform that allows you to send emails to your audience with supreme ease.  

With MailChimp, you can create entire email marketing campaigns. MailChimp would send these emails to you, and then you can analyze the campaign later on. 

7. Slack. 

Communication between your team is essential to your business success. These days, working remotely has become a necessity. Optimum level performance can only be achieved when everyone in your team knows exactly what they are supposed to do. 

With Slack, you can always contact your team, whether you’re on a desktop or a mobile device. Slack allows you to communicate with different members of your team individually. It also allows you to form channels and communicate with a group of people.  

The best thing about channels is that it helps organize communication, which is a big plus and a huge time saver.  

Slack’s free plan is a great way to get used to using the platform. But you have a limit of 5MBs for your messages before you lose access to them. 

Conclusion: 

Digital tools are essential to your business success. Sure, you can do good things on your own, but why not take your good work and make it great? 

Most paid tools have some trial or free option that you can use and decide if a particular tool is right for you.