In recent years, Google’s algorithm has become more and more complex and today, only sites with an effective netlinking strategy appear at the top of search results. If you have bad quality links, not only is your site not highlighted, even on the contrary, Google may punish you.
We are going to see the 5 best techniques to get quality backlinks and have a well-referenced site.
This is proving to be an essential step for success in the field of digital marketing, an area that is constantly growing .
1 – Write a list of bloggers
This technique consists of having a page listing all the best bloggers on a given topic. It’s up to you to choose the theme, you can for example choose the best bloggers in marketing, and you list all the best bloggers in this theme in one page.
You also add a photo for each blogger, and a quick overview. If you wish, you can also indicate the social networks of each blog next to their presentation.
Once you’ve written your page and it goes live, reach out to all of these bloggers to let them know that they’ve been selected to be on the top.
Many will be happy to share your page and some will mention it on their site, which will earn you a quality relevant link.
For example, it is possible to make the TOP of expatriate bloggers or the TOP of travel bloggers .
2 – Write a page on the expert opinion
The second technique is similar to the previous one. But instead of making a list of bloggers, you group all the answers related to a question according to a list of experts that you have selected.
You choose the question, it must be related to your theme.
This question could be for example “What are the top three tips for success in life?” »If you choose the theme of personal development. In the field of travel, you can ask the question of the 3 most original destinations.
Then you contact all the important bloggers in this topic to ask their opinion. A number will answer your question, and all the answers you receive will be grouped together on your page. Once your page is finished, you’re-contact any bloggers who answered your question to show them the page and let them know that their answer has been chosen to appear within your page.
Again, a lot of bloggers will be happy to appear on your page (this will give a lot of credibility in the eyes of their visitors), and some will put you a new quality link.
3 – Write content for external sites
This technique, like the technique of dead links, is a “win-win” technique. The idea is to write quality content for free for other sites, with a theme similar to yours. Of course, the content you are going to write must be unique, without any copy and paste, so that the site with which you collaborate is not sanctioned by Google.
You will come into contact with sites with a theme similar to yours, but which have not yet written content on certain sub-themes that you master well. Before you start writing this content, make sure you agree on the conditions for posting your content on their site, including the number of words, the type of content they expect, and the number of links your site will have. you are allowed to embed within this content.
The advantage of this technique is that the site with which you collaborate will have additional content for its Internet users. For your part, by inserting one or more links following your blog at the heart of the content that will be published on the other site, you get new, relevant quality links.
4 – Make infographics
The technique of computer graphics consists in creating an interactive page with a maximum of information easy to assimilate on a given theme.
The idea is to bring content, but in a very specific way. It is necessary to create a maximum of interactions with Internet users, in particular with diagrams and images.
Once ready, share your infographic with all the bloggers who are related to your theme.
The multi-active dimension of infographics will lead to many shares on social networks.
Also, many bloggers will be tempted to position a link to your infographic. This is the reason why Google loves interactive sites.
A site with a lot of comments (ideally with a blogger who responds to comments), earns points in terms of SEO. And sharing or mentioning an infographic on its site allows it to receive many comments and feedback from its Internet users, which is excellent for Google.
5 -Find dead links
The technique of dead links is very effective in obtaining a relevant link. The reason is that you add value to an outside site by updating their content that is no longer.
Concretely, this technique consists in finding pages of links in relation to the theme of your site where several links are exceeded. The goal is to educate the relevant site, which will be more than happy to mention your site when removing outdated links.
To find link lists, for example if you have a fitness blog, you can google “fitness helpful links page”.
Once you’ve found link pages, use the free Google Chrome Check my Links extension which identifies all current dead links on a page within seconds. This extension highlights in green the links which are up to date and in red the links which are obsolete.
Once you’ve identified the outdated links, contact the site author to let them know that the content is out of date. In the email, also present your site by indicating that it offers the same theme, and that it would find its place in the list to replace one of the dead links.
As you enrich its value, the majority of the sites you contact will be willing to mention your site, which will want you to have a quality relevant link.
Making quality links is by no means impossible, but it does require investment. You have to choose your methods to get maximum value from sites that can potentially mention your site as a link, and your site’s natural referencing on Google will gain notoriety. Finally, there are also many tools to analyze and track your backlinks.
Author Bio – Vishal Garg has several years of experience in digital marketing. With good expertise in advanced marketing and promotional strategies, he has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. Currently, he is running a successful seo company in Jaipur