Instagram is swiftly becoming primary among the online marketers and business partners for accessing their target audience. It’s also grabbing up to its parent company; Facebook is a goal factor for growing brand reach for advertising platforms.
Based on Q4 of 2017, Each month, Instagram has a higher 700 million active users; then counts continue to increase.
As the user count enhances, you can perform the chances to extend the businesses and reach of a newcomer audience on your online market. Several brands are looking for a return on investment; that is why the number of advertisers using the Instagram platform is also trying to grow.
Purpose of Advertising on Instagram:
Strata reported survey data in 2016 displayed that 63% of ad agencies in the U.S. decided to add Instagram in their customer ad methods. That’s a rise from 34% in 2015. Advertisers are gathering to the platform for several key factors.
- Continuous Integration: Instagram’s ad content is similar to Facebook, which has a mere visual difference to a regular post. They combine continuously with other content on the user’s feed. It ensures massive eyes on your Instagram ads.
- Increase in Massive Audience: Instagram is regularly exceeding every other social platform in growth. Trackmaven’s 2016 Social Inflation Index checked over 26K brands over different organizations and industries. On total check 100%, it has got a change between 2015 to 2016.
- Expanding Engagement: Based on comScore, Instagram ranks in the third position, next to FB and Snapchat, for total time spent in social media within the age groups.
- Best Way to Target: Facebook has the ideal set of audience focusing chances with their advertising platform, letting you receive remarkably target results. That audience focusing extends to Instagram. Also, you can get 1000 IG story views to increase your audience’s engagement rate massively. Moreover, you can make your customized audiences or experience the benefit of retargeting chances using your personal audiences lists.
- Best Promo: Instagram examined data over a few 700 ad campaigns and identified that 98% of that ad campaign had got an ad recall of 18 points. That results in closely three times greater than the Nielsen norms for online advertising.
Different Types of Instagram Ads:
Instagram is a visual-alluring platform with a target on image content within promotion and text. As images and the text primarily control the feed, you can make it closer using a description or caption.
External links on posts are not possible until you conduct an advertisement on Instagram to combine call-to-action options in different ad formats. These ad formats are driven by various types of images, giving your advertisers enormous opportunities for the followers’ attention.
- Carousel Ads
- Slideshow Ads
- Video Ads
- Single Image Ads
Targeting Audience is Important:
Don’t worry about how your ad format used or how you are doing your marketing? You can accomplish success from Instagram advertising. You can understand your audience and target them.
Instagram motivates Facebook as a powerful advertising platform. By generating lots of control for you to focus. For perfect IG advertising, you need to have ideal data to receive a pack with your focus, where audience research is essential.
Are you not having a perfect set of audience data? You need to perform some trial and error method by using the audience’s interests and likes to grow.
Using the details, you could make a customized audience to goal your ads depending on several options as more straightforward or layered as you wish.
The targeting audience consists of the following factors:
- Geographic Location
- Financial status
- Political views
Depending on your selection, the Instagram advertising platform in Facebook will show how well you have mentioned your audience, along with an analysis of how many users you’ll be reaching with your ad campaign.
As a perfect improvisation within the platform like Instagram, and the user base growth. You need to start to create and develop your Instagram ad campaigns. Make your ad using the ad types and details mentioned in this article. Check out the performance using the ads for experiencing your success.