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This is a digital era where the customers are all set to use more online products and services. Therefore it brings the need for user-generated content in the marketing world. UGC is an essential part of brand marketing campaigns, knowing which marketers are ready to make  good use of it. 

Nowadays businesses are more and more encouraging consumers to generate user-generated content. When used in the right way it will offer invaluable benefits for your company. 

User-generated content is the one-stop solution for all the brand problems they face in building a good online presence. Do not worry anymore, as we have held your back and in this article, we will help you gain a better understanding of what is user generated content?

First, Let’s Understand What is User-Generated Content?

Any content on the web that users have in making is referred to as user-generated content. It can be anything like a video, photo, comments, reviews, or any other posts on the web. 

User-generated content is not anything made by the brand, but it is anything made for the brand from its customers. 

Implementing UGC in your marketing campaign helps you save your money and time. Thus you could now utilize them on other tasks relevant to your marketing campaigns. This is the best way to make your brand reach and awareness high. Because of its directness and authenticity, UGC has become the most desirable marketing tool for brands and businesses. 

Ways to Utilize User-Generated Content in Marketing

Using user-generated content for you brand marketing offers several benefits. To promote the brand message it acts as social proof. This, as a result, will help in expanding your social followers and strengthen a solid client relationship. Below are a few of the effective ways to use UGC that will ensure success in your marketing efforts-

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Hashtag Contests

The marketers nowadays host various kinds of contests on social media to get the customers engaged and attracted. They create unique hashtags for the contests so that the followers make use of the particular hashtag during the contest. 

The unique content can be anything like videos or photos that users share on their social media channels, that go along with the hashtag. Your followers can push your hashtag to trend by using and popularizing them. This, as a result, will help in building user engagement, more brand awareness, and ultimately boost sales. 


Consumers believe consumers and that is why 70% of them look for product reviews before making any purchases. Reviews will let your potential customers know that the offerings you provide are pertinent and reliable. Also, it will help your website to boost traffic and enhance conversion rates. 

Thus the marketers should every time motivate their consumers to leave reviews about the brand. The consumers can leave their reviews either on their official business website or on diverse social media channels. The brands can offer their customers great incentives, gifts, coupons, reward points, etc. so that the customers feel motivated for writing reviews about them. 

Video Content

Videos are a good way of connecting your brand with your customers in a way that other media can’t do. UGC  holds the immense potential to get shared by the consumers and of course, there is a higher possibility of them going viral. 

This lets the intended customers gain an insight into the genuineness and integrity of your brand image. Using user-generated content video is a modern way of marketing your brand products. This is because it has the power to engage your audience and show the support of happy customers. 

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Content for the Holiday Season

With the upcoming holiday season, businesses get many opportunities to get engaged with their customers. Brands can connect with their customers on an emotional level and determine your UGC holiday goals. The brands can ask their followers to share images, use hashtags, submit videos, participate in the contest, write testimonials, and much more. 


Gamification is another excellent way to create user-generated content and engage your users. through gamification, users are asked to finish a few tasks and then rewarded and recognized for their participation. There are several concepts that brands use for the user to complete the task and share their achievements such as leaderboards, high-scores, badges, levels, etc. 

A small incentive motivates users to put extra effort to do things they otherwise wouldn’t. Thus gamification allows you to build a long-term relationship with your clients and helps to transform followers into loyal customers. This, as a result, encourages them to make a repeat purchase from your website. 

Best User-Generated Content Platforms

A user-generated content platform makes your work easy and simple. Now you must be thinking that what is a UGC platform? We will guide you! A UGC platform is a SaaS i.e. Software-as-a-Service. With its assistance, the brand or businesses can easily curate quality and valuable user-generated content from diverse social media channels. 

Nowadays businesses are incorporating UGC into their marketing strategies. This process can be easily completed with the use of a UGC platform. There is a wide range of extraordinary and best user-generated content platforms available such as Taggbox, Stackla, Pixlee, ShortStack, Turnto, and many more. 

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Even brands or businesses nowadays understand that people trust UGC more rather than branded content. Thus the marketers need to move ahead with the trend to sustain competition and become number one in the race. They can make use of any of the user-generated content platforms that suit best to their needs of brand marketing. 

Wrapping Up

Nowadays more and more people are spending much of their time on social media. This implies that there are a lot of opportunities to engage the users and generate more UGC. 

User-generated content is indeed a good way to spread awareness about your business or brand among the shoppers. Now it’s time to implement user-generated content in your brand marketing. Consider the above-listed uses of UGC and make your brand reach heights of success. 

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.