How does a professional designer vary from a beginner?
At first sight, a professional design studio’s logos do not appear so distinct from the work of a freelancer. However, this is just the first look.
The reality is, the design process is completely different, which newcomers overlook. It shows customers your job.
Premium designers realized that the logo is just as important as its history and strategy. Thus, they communicate their views to customers-while beginners simply submit a picture like graphic design online.
You should make a good presentation:
- Sell your logo to potential customers
- Present in an elegant, informative brand book your portfolio
- Show your artistic vision and produce an attractive final result
The result of your work is a logo, however, the packaging is displayed. Who should be careful if not designers for packaging and layout? It’s why people recruit us, after all.
Good news can also be streamlined – the logo presentation can save you a lot of time. You can make comprehensive logo showings simply by uploading a logo using software such as Ginger Sauce. Equipped with information and technology, directly after the conclusion of this section, you will create a professional presentation.
Presentations make the first impression
The consumer did not yet see any of your logos. It’s time to show your artistic vision to them. Please be mindful that consumers have immense expectations.
They choose an easy approach when I work with novice designers. You connect jpg files to an email with various logo variants. In general, only a brief description is given for the files. Without meaning and description, customers get a graphical knowledge package or best graphics designing services.
The traditional approach is deeply flawed
You handle your customer as a team member and not as an end audience when you send your logos via email. It’s nearly like waiting for the client to pick from 5-10 variations and give you artistic instructions.
You should have the innovative vision – and don’t ask the customer to detail the path.
Clients are not designers
If you are consulting with fellow designers or art-directors, sending an email with 10 attachments might be all right. On the other hand, consumers can not possess the skills required to select between logo variants.
Explain your idea and vision and don’t ask consumers to identify you with innovative directions.
Don’t treat your work like a draft
Customers can’t approach this as a final edition when you send the logos via email. You are giving them a reason to think it’s a rough draught. Don’t be shocked to get 10-15 ratings – you’ve been the one who led consumers to believe that your work was not done.
The results would certainly be different if you pack it in the form of a fancy presentation with interesting titles and decent design. The submission decreases to 2-3 meetings the number of revisions.
Act like a senior
It is important to look at your practice and abandon junior behaviour if you wish to increase your prices. You have to constantly show that you no longer are a junior if you want premium rates for UI and UX.
Therefore, take the extra miles and take care of things beginners do not know. This is what separates you from the competition. This is how the largest portion of the pie and eventually the transition to the premium market can be done.
Professional logo presentation is a solution
Designers would like to add a lot to the logo, but spend not enough time studying to justify the price tag. It is time you took the additional mile to design if you want to charge more for your present job.
So, we have already seen that e-mail logos are NOT a display of the logo. Let us now address the requirements for the presentation of the latest professional design.
You know that your logo is amazing when it comes to:
- Presents the consumers with numerous design options without confusion;
- Address all design and idea questions in your talk before a customer even thinks of asking them;
- Describes the mission, vision, logo values;
- Allows your and your customer file navigation relaxed.
Let’s look at the graphics and resources you need to achieve this objective. You may be shocked, but you do not need much more. As long as you smartly use available resources, you will please customers.