Content Writing and Copywriting are nothing but words on a page serving two different purposes.

Content writing helps in generating organic traffic, educating and answering user’s queries. In comparison, Copywriting is to convert organic traffic into leads and sales.

Knowing their difference is crucial to determine which one you need to serve and accomplish your business goals.

Once you know the differences, it is time to set your goals and hire the right writers to accomplish success.

For any business, both content and copywriting are essential. Companies should deliver informative, valuable content along with a clear call-to-action (CTA) that generates traffic and potential leads.

In this post, you will go through in details about the two writing to help you get a clear understanding of both the concept.

So, let’s get started.

Difference between Content Writing & Copywriting in Nutshell

Purpose/Intent and Skillset– two things that differentiate Content Writing and Copywriting.

Where content writing is to tell a story delivery valuable content, copywriting is to direct a user towards the sales funnel.

Copywriting is like content, but Content writing isn’t always copywriting. Also, their respective writers have a difference in style, skillset and experience.

Let’s know about each of the concepts in details below.

Content Writing and Content Writers

The purpose of Content Writing is to answer and fulfil the needs of the targeted audience. It can be a blog post, a newspaper article, eBooks, posts, etc.

In the end, the goal is to educate, inform and inspire people with a valuable and quality piece of writing.

Content is written to be helpful and answers what the audience is looking. Content plays an essential role in marketing products and services.

Businesses increase their traffic for the long term in an organic way with the help of quality content.

But you must remember that content writing is not sales-pitched; it is knowledge-pitched.

So, with good content, you don’t need to pay to be on top of the results page.

Now, who does the content writing? Content writers.

Content writers are storytellers. They narrate a knowledge-based content as a story keeping the audience’s attention intact.

Content writers play a significant role when it comes to writing SEO quality content. They write content which educates and answers user’s questions.

Anyone can indeed write anything. But a Content writer is specialized in writing and driving organic traffic. They know the user’s intent better and knows how the reader likes to read.

Without mentioning your brand name and products, they can attract audiences repeatedly with informative content. They adapt the style and format according to the readers and creates the best content.

Below are some of the Content Writer’s responsibilities:

• They complete contents following content requirements meeting deadlines.
• Revise and rewrite if changes are required in the content before publishing it.
• Always ensure that the content style is consistent and clear.
• Work along with clients to produce content tailored to their needs.
• They do in-depth research and fact-finding to produce valuable and informative content.

Copywriting and Copywriters

When it comes to copywriting, it’s all about selling people an idea, brand or ideology. In a marketing campaign, good copywriting helps in selling the product/service a business offers.

Copywriting is different from content writing, mainly because of the purpose and user intent; each of them focuses. Copywriting has been around in the industry since businesses started selling things.

A copy is written to sell a product/services quickly, and hence it focusses on short-term goals and returns. It comes in various types like ads, email campaigns, radio commercial, billboards, etc.

Their primary focus is to make the business’s product/service appealing to a customer. They are straightforward, persuasive and emotionally appeals customers to take quick actions.

Copywriter’s role is to understand the client’s purpose in advertising.

Then create compelling headlines, CTAs and write a copy which grabs the audience’s attention to buy a product. They either work for one company or as a freelancer cover different topics.

Their work is to write a copy, adapt to a writing style tailored to the brand’s image. In the end, it is to promote and highlight the offerings of the business and pursue people in purchasing.

Below are the (must-have) skills of a Copywriter:

• They are creative and imaginative.
• They have good writing and communication skills.
• Very co-operative with teams.
• They can work effectively in meeting deadlines.
• They are exposed to new trends and can adapt to different styles.
• They can modify a copy until it satisfies the clients.

Final Thoughts

I hope after this post, you have got a clear understanding of the two writings. It is vital to the differences because it helps in your marketing efforts.

If you’re someone who is focused on providing information and educate people, go for creating quality content. And if you’re planning to sell your idea, make an appealing copy.

Ultimately, it depends on what’s your end goal, whether you want to provide valuable information or pursue people in buying something.

Reference – Shiftednews