Hiring a reliable SEO Company for your small business would save you money in the future. The major reason would be you get results or you fire them. When hiring an SEO Company, you would eliminate the need to train someone in your office. You do not have to pay for medical expenses and dental checkups to the SEO Company.
A majority of SEO companies tend to cost less than the marketing employee costs per month. Therefore, when you hire the services of an SEO Company, you would have relatively more than one person working for your website rank enhancement needs.
It would be pertinent to mention here that SEO companies would survive only when you get the desired results. Therefore, when you do your homework and ensure you are hiring a reliable SEO Company adhering to the Google Webmaster Guidelines, the risk would be relatively lower.
What should you include in an SEO package for small business?
With different price ranges available for Local SEO Packages, every company would provide a different set of plans and deliverables. It implies that regardless of how much you had invested in SEO, you would receive the features mentioned below.
- A customized SEO strategy
It would not be wrong to suggest that you cannot set and forget SEO. It should not be deemed a short-term solution. You should not consider it as a one-size-fits-all option. Small business SEO packages should be based on the needs of the company. The packages should be based on the goal of the company, technical SEO, industry of the company, and the level of the competition in the respective industry.
- Keyword research
Having a general strategy for SEO, you and the SEO Company should determine the targeted audience and phrases to rank online. Apart from the keyword research, you should emphasize on keyword difficulty report and competitor analysis. After deciding on the keywords set, the strategy should change accordingly. It would be important that the SEO Company should re-strategize regularly according to the changed Google algorithms.
- Website optimization
Having a strong strategy and keywords at your behest, you should begin optimizing your website with high-quality content along with technical SEO needs. Unique content would be imperative for good website optimization talking about your services and products. It should follow the Webmaster Guidelines by Google.
- High-quality backlinks
Your Local Search Engine Optimization Services should offer you authoritative backlinks to build your online credibility. Diversity would also have to play a significant role in getting high-quality backlinks. A reliable SEO Company would help you build high-quality backlinks regularly for small businesses through social profile posting, off-page content writing, media syndication, and local directory posting options.
- Regular reporting
The local SEO Company should report weekly or monthly, based on your needs. However, the question to ponder upon would be whether you were getting the results you seek. A reputed and reliable SEO Company would ensure to be transparent with their clients. The highly experienced and competent marketing companies should cater to you with a customized dashboard for your specific SEO campaign needs. It should help you see the desired activity, lead capture results, and key metrics.
- Providing an ongoing education
If you were looking for desired results for your small business, consider looking for an SEO expert. A reputed and reliable SEO Company would explain the metrics to meet your business needs. You might not receive regular calls from your SEO Company, but if you do, consider it a special service offered by the SEO Company. If you receive a monthly going education call, rest assured the company is highly dedicated to helping you enhance your small business ranks.