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SEO is an ever-changing and constantly evolving industry. The tools that are used for SEO help in determining the business’ growth. Thus it is essential to stay up to date with the latest trends, techniques etc., to evolve with them. However, many factors affect the prioritization of what’s significant for a business while choosing a new tool:

  1. SEO advancements that detect and solve problems you didn’t know you had.
  2. Identifying tools that will best suit the SEO needs you’re aware of.
  3. You are optimizing your SEO
  4. Offers and pricing.

Signs you need to make the switch. 

  • Inaccurate functioning and results of the current tool 

You may not deliveryourSEOgoals if your tool does not provide you with accurate and correct results. This may happen if the data used is either ‘unreliable’ or ‘incomplete.’ Some platforms give all the features at a special price while others might charge extra for different services. This acts as a substantial limiting factor for the businesses to survive.

Often, a firm is unaware of what other tools are available in the market that can be used to better their SEO performance, but their team has never even considered them. These issues may create a change in your thinking.

Also, suppose any functionality issues like slow speed of the software used, malfunctions in operation etc. In that case, a business might consider changing or switching to a new, reliable and advanced tool for its SEO problems.

  • To become the leader of innovation. 

If your firm wishes to be a leader in innovation, it will look for advanced and innovative SEO tools and strategies. This implies being up to date with the latest trends, innovations, issues and results in SEO and integrating it to be used on a single platform.

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Also by keeping your members informed about the new developments and constantly conducting training programs for them will help create an advanced and dynamic workspace.  The recent actions by agencies will also add to their client’s portfolios, further leading them to more success.

With the fast moving trend of the digital market in the current and foreseeable future, the agencies dealing in SEO need to scale their operations efficiently while also growing in the highly competitive environment. This requires them to be always ahead of their competitors by latching on every new opportunity. And advancement that makes their functionalities even more accurate and reliable.

Fast-growing agencies require becoming more efficient and minimizing time wastage, access several users, and have their business and SEO tools working seamlessly with each other. These characteristics will help them to grow and not impede their scalability.

  • Tool not customizable 

If the tool currently used by an agency is not collaborative or customizable. It will lead to instability in its processes and methodologies. A device must have the ability to:

  1. Give unlimited access to its users and clients.
  2. Has real-time sharing and responding capabilities.
  3. Centralized monitoring of the performances and tasks done by the team.
  4. Have personalized features that help save time across different situations—for example, optimizing time for keyword management, saving customized templates for regular uses etc.

An SEO agency requires such tools that will provide multiple functions at one platform and help elevate the internal workflows and gain an overall view of agency operations.

  • Tool becoming costly 
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With a growing business, an agency’s needs also grow. Scaling the increasing number of users with the software used might make it more costly for you. This is because many tools may not provide flexibility in usage. If you pay a fixed subscription cost, but your use of the tool’s resources fluctuates monthly. It may not be a very profitable option for you. Also, if there are any hidden or extra costs like pay per additional user, migration fees, integration costs etc. It might be time for your business to get a new tool.


SEO’s whole structure depends on constant innovation and adaptability to new developments. Thus, if you are an agency looking for continuous growth, you need to pace the world’s speed. If your core tool creates a problem in any of the above steps, it is time for you to let it go and move to a new and better version of your SEO core tool, which will be another step in the ladder for you to climb towards growth.


Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.

Posted in SEO