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  • The best SEO tools
  • Google Analytics
  • Google Search Console
  • Screaming Frog
  • GTMetrix
  • SerpStat
  • KWFinder
  • SEMrush
  • Ahrefs
  • Ubersuggest
  • Structured Data Testing Tool
  • NightWatch

If you want to see the best SEO tools in one place then this guide I think is what you are looking for. Every business, regardless of size or industry, has a website. It is almost impossible to get a good amount of web traffic without using some SEO tools, especially if you are an SEO newbie.

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new ways to create content.

The best SEO tools will save you valuable time, provide you with information, and help you explore many opportunities quickly. Obviously, you will need a certain degree of experience to get the best out of most of the tools. Tools like these help you create a better website and increase the user experience. This is very important if you want to get high scores in Google over the long term. If you are not continuously monitoring your website, you are bound to make mistakes.

The best SEO tools

Now the question is what tools should you use for SEO? Nobody does everything in 2020. Here is a list of my favorite tools to help you do SEO. These tools are widely used by many SEO professionals:

Google Analytics

Chances are if you’re reading this blog, you’ve used or at least looked at Google Analytics before, and if you haven’t, then you should do it ASAP. This tool is a “must have” for any website. The most valuable SEO data are those that help you better understand your visitors and how they interact with your site.

No free tool doesn’t provide data like Google Analytics.

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Google Analytics is the best tool for understanding your organic traffic. You can use it to monitor organic traffic and allow you to compare it to past traffic. Once you’ve noticed some important differences in your traffic, you can probably move on to another tool to find out what causes the changes.

Google Search Console

This tool allows you to retrieve data on your top search queries, pages, countries, devices, and more for the past 90 days. It can inform you of various errors that occur in website scans and suggests several improvements in html.

Screaming Frog’s SEO Spider Tool

Screaming Frog is a fantastic crawler. With it, you can get critical data on every URL. You can use this tool to scan up to 500 pages with the free version. It lets you know which pages have duplicate title tags, where you are missing important tags and other very important SEO data.

It is an excellent program to check your website from a technical point of view and with it can quickly gather a lot of the necessary information.

Screaming Frog is considered to be one of the best online SEO tools by experts for how much time they save by having this tool analyze your website and for the super fast way to perform site seo audits.


Managing page speed can greatly impact SEO and UX. GTMetrix is a tool for examining a page’s load speed and diagnosing improvement opportunities so you know how to further refine your website. You can even compare the speed performance with competitors!

There are many other tools for testing page speed, but GTMetrix is my favorite due to its balance of accuracy and ease of use.


Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since. An in-house software has evolved into an independent product that is now well on its way to becoming a global leader.

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In August 2016, Serpstat transformed into an all-in-one SEO platform and now offers 5 essential tools used by digital marketing professionals around the world: Keyword Research , Search Analytics, Advertising Analysis, Content Marketing, Competitor Research.


An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and generate analysis reports of backlinks and page of search engine results page (SERP).

Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement. Plus, if that’s not enough, you’ll get tons of new keyword ideas to help you rank your website even higher.


SEMrush is one of the market leaders for SEO tools. It includes features for website audits, social media monitoring, position tracking, competitor analysis, link building, and paid and organic search.

It is one of the most comprehensive SEO tools I have reviewed as it covers the entire SEO ecosystem and provides detailed analysis of SEO competitors, helping you avoid the pitfalls and take advantage of the most effective areas.


Ahrefs is one of the most powerful social media and SEO suites I’ve ever used. Ahrefs is one of the most popular analytics tools used for backlink analysis, URL rankings, competitive analysis and many more. It is widely used for SEO analysis. In addition to backlink analysis, which he is well known for in the digital marketing field, it is also useful for keyword analysis and website rankings. Use different metrics to analyze and deliver quantitative results for each analysis performed on the site.


Acquired by digital marketer Neil Patel, Ubersuggest is a useful keyword research tool that uses Google’s autocomplete to produce good ideas. Even though it’s free, Ubersuggest suggests keywords and displays search volumes. It is a very easy SEO tool to use: just select the language of your country and type in a keyword.

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Structured Data Testing Tool

The Structured Data Testing Tool (SDTT) offers a variety of ways to test and modify structured data. You can upload the code to the tool or by providing a URL.


Ranking – Understanding your campaign’s SEO performance on a deeper level requires the ability to look at different segments of your website. Like no other tool, Nightwatch lets you see how different keywords perform over time.

Backlinks – Nightwatch allows you to discover, analyze and monitor the quality and true impact of backlinks on search engine rankings.

SEO Reports – Create and automate SEO reports with your drag and drop interface for you or your clients.

If you were looking for an SEO service and wanted to get an idea of ​​how much your site’s optimization can cost, ask for a personalized SEO quote. Each project must be tailored and customized to the specific needs of the customer.

I am an SEO consultant, and I offer Search Engine Optimization consultancy services, Technical SEO Audit, and positioning of websites on search engines.

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Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.

Posted in SEO