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The Internet plays a vital role in people’s daily lives, digital marketing, and making any purchase decisions. More than 5 billion active people are using the Internet, and it’s expected that 95% of the purchases will happen online by the end of 2040. There are different marketing channels, namely, SEO (Search Engine Optimization), Social Media, PPC (Pay per Click), etc. Choosing the right digital marketing channels as per your business requirement is essential to make your business reach new heights. A best digital marketing company can make use of the best SEO services, PPC services, and more to provide the right solution for your business.

Top 5 Digital Marketing Channels to focus on 2020

  1. Pay Per Click Advertising

Pay per Click (PPC) advertising is one of the top and effective marketing channels to increase the ROI of your business. The learning curve differs for every platform and business, so you need to know which type of campaign would be the best. You can hire a digital marketing agency that helps you start a campaign and correctly handle the acquired result. Google’s search and display advertising ads help you build demand for your services and introduce your brand to customers looking for you. Google ads will help connect them with the users looking for the best Pay Per Click (PPC) services or products like yours.

  1. Email Marketing

It’s a direct response marketing that helps users open your messages and learn about the latest sales and products you provide. Some of the best practices of Email marketing channel include

  • Make sure that your mail is personalized as possible. You can make use of segmentation practices and triggered autoresponders. It helps in enhancing the chance of long-term open rates, immediate conversions, and more.
  • Keep it short and sweet, as this is considered the best option for different types of copywriting practices. Also, the email needs to be easy to scan and read.
  • Focus on the subject lines, make it relevant, short, and attractive so that the users open the email and know about your products or services.
  1. SEO and Content Marketing

Content Marketing is always the king of digital marketing channels, and this can result in valuable results. Search Engine Optimization helps to develop healthy relations between your customers and also offer lead useful generation capabilities. Both content marketing and Search Engine Optimization should be high-quality to achieve the desired result. The content you use should be actionable and valuable to the customers. Make sure you use strategic content, and this helps to accomplish the needs of your customers. Use audience knowledge and keyword research to choose the right topics you write about, know about the products or services before you start writing, and don’t forget to include in-text CTA’s.

  1. Social Media

Social media is a top marketing channel in the marketing world. Customers nowadays search for their products or services in Social media to know their exact details. Social media provides the best community-developing opportunities to enhance your business growth. You can increase your business’s ROI using different social media channels like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more. While using social media, you need to have a strong focus on developing a healthy relationship with your customers instead of increasing sales. When you have a good relationship with your client, your sale automatically increases. Be transparent to your customers, and choose the right platform that suits your business to attain your goal rapidly.

  1. The website

Most businesses don’t make use of their website as the best marketing channel. Ensure your site has a good impression, representing your services, products, brand, or business in the way you need it. You can increase your website effectiveness by conducting a site audit, testing out your website interface, using the analytics, and more.

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Apart from the above marketing channels, you need to have a strong focus on the word of mouth marketing as this is one of the effective marketing channels to increase your business growth. Motivating online reviews and referral programs are the best examples of the mouth of word marketing. There are also other effective online marketing platforms to increase your online presence. The important thing is that you choose the right digital marketing company so that they can analyze and select an effective marketing channel that suits your business.








Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.