Search engine optimization (SEO) is an excellent way of introducing audiences and potential customers to your products and services. It is also one of the best ways of driving website traffic. SEO refers to all activities that help increase visibility and improve search engine result page rankings. SEO is divided into four main categories that all play various roles in your marketing strategies.

On-page SEO

On-page SEO is the first place you should start to boost site visibility and improve rankings. It involves optimising various web page elements, including titles, meta descriptions, and URLs. Some of the main on-page factors an SEO agency Bristol would focus on when working on your website include:

• Title tag – This is a shorter version of your page title. It typically has less than 60 characters and should include your primary keyword
• Meta description – A summary of the web page and its content.
• Images
• URL structure
• Internal linking – These links help search engine crawlers understand the context surrounding your content and to discover other content on your website
• Well-researched, high-quality content

On-page SEO requires that you do thorough keyword research and have an SEO strategy. A small business SEO company can help you with both if you do not have experience handling them and to ensure you get the best on-page SEO results.

Off-page SEO

Off-page SEO happens outside your website and tells humans and search engines your website is relevant and trustworthy. A Bristol SEO company can help you use off-page SEO to boost your ranking, brand reputation, and traffic.

Some notable off-page SEO tactics include:

• Online reviews
• Backlinks from other websites to yours increase authority
• Brand signals – These include actions such as people searching for your business name on a search engine. Brand awareness and social media marketing can help you increase brand signals

Local SEO

Standard SEO focuses on putting you in front of a global audience. When an SEO company Bristol does local SEO for you, they will ensure you or your business appears on local or regional search results. Local SEO is crucial for small businesses with physical locations that provide their products and services.

Some of the most common local SEO tactics include:

• Creating a complete Google Business Profile
• Ensuring your website and social media pages have your phone number, address, and business name
• Ensuring all your business details are accurate wherever they are posted or included

Technical SEO

This type of SEO gives small businesses and SEO Bristol agencies somewhere to start when doing SEO optimisation. The most important elements of technical SEO include website architecture, rendering, indexing, and crawling.

Small businesses can handle technical SEO when building their websites but should monitor them and do regular audits to ensure everything is working as expected.

To help with your technical SEO, an SEO company UK can:

• Ensure the website is mobile-friendly
• Ensure your website loads fast
• Create a sitemap to direct search engine crawlers
• Ensure the website doesn’t have duplicate content to prevent indexing issues

Mastering these four areas in SEO will get you the best results. While you can handle them yourself, it is often better to leave it to experts with a lot of experience and knowledge in doing these different types of SEO right.