Whether you’re launching a new product line or are looking for a new tactic for showcasing your existing products, the way you present them to your customers is vital to their sales success. Here we’ve listed the best ways to showcase your products for your customers.
Although many believe physical catalogues are an ‘old fashioned marketing technique’, there are still so many benefits to choosing this method to showcase your products.
First of all, catalogues are physically right there in front of your customer. It can be super difficult getting potential or existing customers to your website, but it’s really easy to deliver a catalogue directly to their door. Product catalogues allow customers to browse products and services at their leisure. It’s a less overwhelming way to browse than online stores.
Catalogues also enhance visual branding. By choosing certain logos, fonts, colours and materials during the catalogue printing process, your product catalogue can be a clear extension of a company’s brand, solidifying the quality and trustworthiness of the brand and products.
Product catalogues are also easy to distribute. Handing them out in person, posting through letterboxes, and dropping them off at local businesses are great ways to ensure your brand is noticed.
Digital brochures are a successful way to showcase your products. They are at the heart of modern marketing and allow your company to communicate its items to potential and existing customers within a couple of seconds.
Whether your digital brochure is on your website or an e-brochure sent via email, it provides customers with an easy way to view your products quickly.
Technical documents can be so much more than a problem-solving tool for customers. It can also help market your products to customers. A technical document is a complete knowledge bank for products where customers can find all the information they need to make a decision on purchasing your product. They can even compare your products to other companies.
A technical document may include information like:
- How the product is developed
- The purpose of the product
- Features of the product
- Product specifications
- How they can solve a customer’s problem
- Safety information
Essentially, technical documents are a great marketing and educational tool to help your customers decide to buy your product.
Radio adverts create brand awareness whilst showcasing your products. Advertising on local radio stations is a great way to catch potential customers on their commute to work or whilst they’re listening to the radio during the day. Radio ads are a great way to promote your products, especially when paired with other forms of advertising!
Data shows that 89% of adults listen to the radio on a regular basis with an average of 20.3 hours per week. Therefore, it’s one of the best ways to grow your local audience.
There’s no doubt that social media is the number one way to showcase your products. There’s so much versatility to what you can show! It’s also the best placefor user-generated content (UGC) which can help with the marketing of your products as your customers do the work for you.
There are many different ways you can showcase your products on social media, such as:
- Linking on Instagram stories
- Short, informative videos on TikTok
- Hashtag challenges
- Facebook stores
- Display on Pinterest
- Interact with customers on Facebook posts or Messenger
- Competitions and giveaways
Social media allows businesses to reach new customers and connect with them about their product offerings. It’s one of the best ways to increase awareness of your products and create a better shopping and browsing experience.
Product videos effectively demonstrate the features of a product. It’s an easier way to showcase products than pictures and text. You can create one video, or multiple depending on how much information you want to get across in each.
Videos are an opportunity to sell your product by providing in-depth information, customer reviews, answers to your customers’ problems and more.
Producing product videos has many benefits, including:
- Attracting new customers
- Educating customers
- Building brand awareness
- Generating interest
- Presenting the product
- Builds trust
- Gives a personal touch
There are so many ways you can effectively showcase your product. To choose the best way, simply evaluate your target audience and what they need. Also, keep track of the most successful ways you have showcased your products in the past to determine how you move forward.
Related article: How to Take Perfect Product Photos for Your Store