A blog post is one of the crucial medium of connecting with your audience. If done correctly, it can help your business grow exponentially. Have you ever thought about why your blog post is not working even if it has appealing visuals and catchy phrases? There could be a couple of reasons for that, but before resolving that you should know about your audience very well. Every business has its niche, and thus, it is essential to find out their target audience and accordingly create blog posts. Here we have listed a couple of Blogging mistakes that most of the bloggers make. Along with them, we have also explained their solutions.
1. Creating a Blog Post that Interest Bloggers
One of the significant mistakes that bloggers, especially novice bloggers, commit is that they do not look for a topic that would interest your audience and in a way, helps the company to grow. Bloggers should understand that any particular idea that they like might not work in favour of their organisation. One should always be open to writing any type of content. Also, the blog posts should solve your audience’s queries, and ultimately help in your company growth. So, one should create a blog post that covers all the audience’s specific queries and concerns.
2. Using Complicated Terms
Most bloggers use complex words to showcase their vocabulary, which should not be the case; they should try to use easy language that is easy to understand by readers and solves their purpose of reading. One should always know the difference between term paper and blog posts. We all know that nobody has time to read the entire content and look for the meaning of the unknown words.
If you want to engage your audience, and then make sure your blog’s format is easy to understand. It should have a natural flow. It is always a good idea to use conversational language. It should look as if you are directly talking to him or her. Also, one should incorporate all the authentic information so that the reader does not feel cheated. Adding to it, remove jargons from your blog post as they would only increase the word count. Instead, you can make a pun which would engage your audience.
3. Selecting a Broad Title for Blogging
Another mistake that bloggers tend to make is choosing a vague topic such as Best Business practices, How to do Social Media Marketing, etc. These topics might be enticing, but in reality, they would not solve the audience’s exact query. To get short term and long term befits, you should always select specific titles. You may take help from tools like Blog Topic Generator; it would help you zero-in ideal titles that would cater to specific topics. It is not compulsory that the title that you started working on would be permanent; you can change it later according to your research and queries.
4. Blog Post is not Data-oriented
Few bloggers do not shy away from making a statement, but they do not prove their information to be accurate, which would leave their readers in a dilemma as they would not be thoroughly convinced about the statement. The best practice is to provide all the data to your audience. Let say your topic is -the importance of Instagram for business; then you should quote all the latest research with the exact number. To explain in detail, you can create a pie chart or graph that would be easy for the readers to understand. Plus, it would also second your statement. The blog post’s primary goal should be to encourage the readers to take action after reading the blog. In the long-run data-driven blog post gets more attention.
5. Not Selecting Ideal Hosting Plan
Before even starting with a blog post, one should select an ideal hosting plan. Hosting plans that is suitable for your business and in long term would help your blog posts get more traffic and conversion. There are basically three types of hosting plan that is shared hosting, WordPress hosting, cloud hosting. Each of them has its pros and cons. One should always select a reliable hosting services provider such as Hostgator, GoDaddy and many others. These would provide you with an ideal plan that too at the best price. You can also use GoDaddy or Hostgator hosting coupon code to get a huge discount on the hosting plan.
6. Do not provide Enough Context
Most of the bloggers write for the sake of writing without thinking about the impact it would create on its audience. While putting your content out there, try to embrace as many examples as you can share with your audience.
Also, try not to make a statement if you cannot prove it. You can suggest your audience about something. For example, if you are writing about the best charcoal peel-off masks, you can provide its description and use reviews as examples. You can take reviews that are listed on the e-commerce websites and quote them as it is. Rather than quoting only benefits of the same, add negatives points as well, so that your audience is well known about the particular charcoal peel-off mask and accordingly they can decide whether they wish to buy it or not.
7. Do Not Publish Blogs Regularly
This is one of the major mistakes that most bloggers make. To create trust in your readers, you should post your blogs regularly. It’s ok if you cannot post your blogs every day, but you can fix certain days and even time for posting your blogs. For example, Mondays and Tuesdays are both ideal days for blog posting. According to Neil Patel findings, Monday and Tuesdays are more preferred. This would vary from business to business!
So first, you would have to find out days that would be ideal for posting blogs for you. Subsequently, you can prepare a calendar of your blog post and post them timely. Let say you have chosen Monday, Wednesday and Fridays for blog posts, then post them on the same days.
People might create a blog post, an easy task! But it is not that easy as it seems to be. A blog post does not only mean creating content and publishing it in the form of a blog. A lot goes into it. Above, we have explained about blogging mistakes that one should avoid.