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In this article, we will be discussing how SEO and SEM work together in Pakistan. Before I begin I should mention that while SEO is an all-encompassing term, SEM includes elements such as pay-per-click advertising (PPC), a digital marketing strategy, and email marketing. Both SEO and Search Engine Marketing have several components. We will only focus on SEO for now. SEO is an application used to enhance the quality score of a website. The quality score is an indicator of how popular the site is. To achieve a high-quality score, the site must have enough organic search traffic. The search engines use various parameters to determine whether the site has enough organic search traffic. One of these factors is the organic search volume.

Organic Search Result Pages

Organic search engines work together with the paid search engines. If a website is not listed in the organic search result pages (SERPs) it does not guarantee its success. It is possible to get listed in the organic search results, but the results will not necessarily be on the first page. This is because the search engines may not have updated the information on the SERPs regarding your site. You will have to work hard to ensure that your site’s content is relevant and well-written to achieve success in PPC advertising.

 Process of Improving Organic Search Results

The reason why search engine optimization and SEM are so closely related is that the process of improving organic search results pages usually involves several steps. SEO experts use various techniques to improve the quality score of the website. These techniques involve link building, writing keyword-rich articles, creating content, testing various combinations, and lastly, using PPC or paid advertising to attract more attention to the site. All of these techniques require that the site has enough relevant and fresh content to improve the SERPs.

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Close Association with the Various Technical Aspects 

SEO and search engine marketing work together to promote websites. SEO works in close association with the various technical aspects of the internet such as its design, development, and execution. SEO experts do their keyword research using a variety of methods. They analyze the competitiveness of a particular keyword through various methods like competitor analysis, consumer surveys, competitor analysis tools, and others. Through this, they can determine what the best keywords would be and make strategic decisions on how to incorporate these keywords into their digital marketing campaigns.

Good SEO Analyst

The development of a successful online digital marketing strategy requires the input of SEO experts as well. A good SEO analyst should be very adept at doing keyword research. He must be well versed in the various methods of analyzing web traffic and determining what keywords would generate the most amount of traffic. Since SEM involves a wide variety of tasks including designing websites, the building of business pages and building PPC campaigns, SEO does a great deal of the work for business owners themselves. However, since SEO is a skill that may not be learned instantly, many business owners still hire an SEO expert to oversee the entirety of their SEO process.

PPC Campaigns

How SEO and SEM work together when it comes to PPC campaigns can be understood by example. The search engine optimization campaign involves a business owner setting up a pay-per-click advertisement using his or her web property. In doing this, he or she will need to target a specific keyword or key phrases that will best describe the products and services he or she is offering. When a person searches for those key phrases, the search engine will send the search engine results to the owner’s web property. When he or she then reviews the results, he or she will be able to decide whether or not the ads are bringing him or her success in terms of generating more traffic.

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Off-page SEO refers to the techniques used to get exposure to a website. On-page SEO requires skills such as building links and making use of keywords. It is usually combined with off-page SEO, which uses technical SEO processes such as backlinking, article marketing, and blog posting to drive more traffic and interest to a website. Since both sides of the PPC game require very specific tactics, businesses must learn how SEO and SEM fit together, or else they run the risk of losing money through their PPC campaigns.

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.

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