How to use social media for startup
Successful social media campaigns for startups are about the audience and providing value to them. It’s not about pushing your product every five minutes.
Here are some tips for starting out on social media so you can gain more traffic, subscribers, and sales.
1. Pick the Right Platforms for Your Startup
Different platforms suit different startups and, as such, you need to pick carefully which ones to use. For example, is Twitter more important than Pinterest? Do you want to be on Facebook at all? How about Google+?
Once you know your audience it’s much easier to figure out where they are hanging out online. And once you know where they are, you should exploit that knowledge for success.
2. …But There Are More Than Just Those Big Ones
There are loads of other sites that may not be as big but can still yield results if used properly. Sites like StumbleUpon, Slideshare, Scoopit! are all good places for reaching new audiences who may be interested in your product.
3. Know Your Audience
Who are you trying to reach? What do they like, what don’t they like? Where do they hang out online and off? How can you make use of this data to reach them? All these questions need a clear answer before a social media campaign for startups will succeed.
4. Know When and Where the Best Times Are to Post
What time does your audience go on Facebook or Twitter, or visit certain sites that may interest them? You’ll never know unless you look at analytics. If you’re not sure how to go about looking at those, find out now as it’s an invaluable tool to any marketer worth their salt. Once you have the data, use it to plan out your posting times.
5. Create a Posting Schedule and Stick with It
Once you know the best times and places to post, create a schedule and stick to it like glue. Consistency is key when building up an audience on social media for startups. If you don’t post regularly people will forget about you pretty quickly. Once they do that it becomes even harder to win them back as there’s no reason for them to check if you’ve posted anything new (because chances are they won’t remember your name).
Social Media Strategy
Find out what platforms your audience uses most.
Spend more time on those ones. Don’t be a jack of all trades and a master of none – that won’t help you to build a successful social media campaign for startups nor will it help you stand out from the competition.
Learn more about your audience and what they like.
Keep in mind that just because you’re targeting a lot of people it doesn’t mean they will all have the same interests. Your product might cater to a wide range of people but they may have very different tastes and preferences so try to offer more than one version of your product if necessary.
Social Media MonitoringTools
There are loads of tools out there that can help you to monitor what’s being said about you, your brand, or the industry in general. Tools like Mention, Google Alerts, and Hootsuite are all great places to start.
The images you use on your social media platform say a lot about your business and what it’s all about. Don’t just use any old thing, though – invest some time and effort into coming up with or licensing high-quality pictures that will attract attention to your posts.
Emojis and hashtags
Hashtags make it easy for people to find your posts on Twitter, Instagram, and other social media sites. Use them! And don’t forget about emojis – they’re fun, eye-catching tools that will make your posts stand out from the crowd.
Build a brand message
What is your company all about? What benefits does it offer its customers? How can you tell them all of this in a clear, concise way so that people understand what you’re trying to say right away? By building a brand message you’ll be well on your way to becoming the go-to brand for anything and everything like this.
Engage with your audience
Don’t just post and run – stop for a second, look through the comments people have made, and reply if you feel it would add to the discussion. Even better – start conversations yourself! Get people interested in what you’re saying and then do your best to keep them coming back for more.
Why is social media marketing important for startups?
Social Media Marketing for startups can guarantee to get your sales and revenue sky high. Social media is a great platform to reach out to your target market with less effort and budget. Social media is a place where you can create your own space. It has the biggest share of the audience compared to any other platform out there. Make sure that the majority of your target market is on social media.
In addition, you have to make sure that all your posts are unique, high-quality, and unique content for good branding. Regularly update with new stuff so it doesn’t look like an ad but more like an actual conversation between the brand and the potential customers.
Your content should reflect what your business does or sells without being too pushy. Engage with your customers by replying to them directly when they ask questions about products or services, etc., this will help build trust, rapport, and authority in their eyes.
What to do before you start social media marketing?
A social media strategy will help you focus on your goals and stick to the plan. Tools like Buffer, Hootsuite, and Sprout Social are all excellent places to start when you’re looking for a social media management tool that will help you get more out of your time online.
If you plan on managing the content on multiple profiles make sure to add them all to Assemble. Make notes of what works best for each platform and what doesn’t – there is no point in following the same pattern for every single one. Play around with it if necessary – don’t be afraid to try something new or different from time to time!
Techniques that strengthen social media marketing
Keep it relevant
When you post, make sure that it’s relevant to your audience. If they’re not looking for what you have to say – why would they want to read it? You can also use an editorial calendar to help you determine when the perfect time is to post.
Make sure that you’re posting regularly without overwhelming people with too much content. Posting one or two times a day is ideal, but there are those out there who do well by posting several times throughout the day
You’ll find that certain types of posts work better than others depending on how often you share them – experiment and see what works best for your business!
Give something away (for free)
There are plenty of companies out there who have gotten a lot of attention by doing this. They give away something that people want and in return, they get their contact information to follow up with them later. This also helps you maintain a positive image and gain goodwill from your customers and potential customers because not only did they receive the freebie but so did everyone else!
Know your audience
By knowing exactly who you’re trying to reach, you’ll be able to engage them better than before. What are they into? What do they like? What types of messages resonate with them? You can use tools like Facebook Audience Insights for this sort of info – those analytics will help you tailor everything from timing to content for maximum exposure.
Start creating relationships now
Don’t just wait until you have a sale or offer to launch. You should be thinking of ways to start building relationships beforehand so that when the time comes, your customers feel like they already know and trust you. It will help them reach out to you faster and develop deeper connections in the long run.
Start by going to LinkedIn and searching for groups relevant to your business who have at least 100+ members in it then join them (check out this article if you need more info). You can then post updates there on a regular basis (just make sure that they’re relevant!) and ask questions related to any issues, problems, etc., your target audience might be having.
Why will social media be important in 2021?
Social media is the top revenue-generating channel for digital marketers, according to a HubSpot survey.
It has been estimated that social media marketing will be worth more than $33 billion by 2021. Almost every company wants to invest in social networks. This form of marketing will continue to grow as platforms like Facebook and Instagram are growing at record numbers. Having a presence on social media is important because it allows for greater exposure to present and future customers.
A recent study showed that 92% of surveyed businesses claimed social media marketing has helped them acquire new customers. It enables greater targeting capabilities, which are valuable for marketers who are looking to gain insight into their audiences’ demographics and behaviors.
Social media marketing also allows companies to spend more time establishing strong relationships with consumers through engaging content. This time spent results in stronger brand loyalty, receives higher rates of recommendations, and creates valuable connections between the business and its target audience.
Author Bio : Angie Neal I am super passionate about helping businesses get seen online. I am a corporate dropout, turned WordPress, SEO & Digital Specialist. I started PurpleCow Digital Marketing over 10 years ago as a side business. Today, PurpleCow Digital Marketing is an international team. My experience includes website design, corporate documentation, traditional & digital advertising, mobile & apps, user interface/experience, logo and branding, SEO, and UX testing.