Writing your digital marketing resume can be nerve-wracking, especially if you have just started your career.
Today, there are numerous ways to present yourself, so in this article, we will cover helpful resume tips so you don’t get overwhelmed and confused.
So, let’s get started. We will cover everything that you should know while writing your digital marketing resume.
- Pick an attention-grabbing and specific header
- Skip the digital marketer resume objective or summary
- List any three relevant workplaces (even if you’ve never had a marketing job before!)
- Create a key skills section that matters to the recruiter
- Add relevant certifications
- Add education
Apart from mentioning concrete achievements you got, you’ll also have work samples and a recommendation from your mentor.
How To Draft A Digital Marketing Resume In 2021
Step 1: Write a powerful resume header
You need to keep in mind the first thing: nobody hires a “digital marketer.” Digital marketing involves various areas: Social media marketing (SMM), Search Engine Optimization (SEO), Pay-per-click advertising, content marketing, etc. Each area is distinct and demands different sets of skills.
So putting “digital marketer” on your resume header doesn’t show a prospective employer anything. It should be more precise.
Use the below formula for the best digital marketing resume header:
Experience level + Technology + Proof + Position
For instance, if you use this formula:
Senior SEO Content Specialist – HubSpot Certified
It’s fine if you don’t have any certifications to mention. This formula will let you personalize and tweak a header that presents a clear message to recruiters.
Step 2: Skip the resume objective.
I agree that it contradicts conventional advice. But the idea behind not using it is that it is generic, outdated, and boring. For instance, candidates write objectives like
“Looking for a digital marketing campaign manager position to apply my five years of experience making profits with Google Ads. Additionally, I can recommend ad campaigns and analytics.”
And to be honest, such a digital marketing resume objective is useless for hiring managers.
The bottom line is that a CV objective is a waste of valuable space. And since one- to two-page resumes are the standard now, you will require all the space you can get!
Step 3: List three recent workplaces
The next step is to jump on the Work Experience section. Again, I suggest you focus on the three previous workplaces to keep it helpful and brief. But feel free to attach more if you’ve served at some amazing companies!
Every work experience section requires you to demonstrate one thing: you gave good results. But, of course, just listing your key responsibilities and duties doesn’t speak a lot to recruiters, so concentrate on tangible results.
Here are some examples for content marketers:
Instead of: Was accountable for planning and implementing the content map
Write: Designed and delivered a 100-article content map
Keep the bullet list of accomplishments to a maximum of five points for every company. This way, you’ll make yourself pick the most important and relevant accomplishments and keep the section brief but enlightening.
If you’ve had various jobs and your digital marketing CV ends up being over two pages long, have it read by a professional resume writer or editor. They’ll review your writing and shorten your resume without losing the value for recruiters.
But if you have just started your career in digital marketing, you can mention:
- Relevant volunteering experience
- Personal projects you’ve performed on your own
- Digital marketing-related school projects
- Pro bono work for companies or charities
- Internships and digital marketing apprenticeships
For non-marketing-related work, dig deeper for an experience that can help you well in a digital marketing career. For instance, volunteering to organize an art exhibit further shows you have the eye to produce visual assets for digital marketing campaigns. Use these events to prove you have what it takes to thrive in a digital marketing career.
Step 4: Make a key skills section.
Digital marketing is a vast field, so you might be moved to write a mile-long list of skills. But, instead, to keep this section centered and concise, let’s choose the best ones.
By “the best ones,” I suggest the skills needed for the job you’re applying for. But, first, thoroughly read the job description and list the skills you do have. For this reason, you may tailor your resume to every application.
In general, the top skills to incorporate in a digital marketer resume are:
- Content Management System (CMS)
- Social media skills
- Content marketing
- Customer Relationship Management (CRM) software
- Email marketing
- Content creation
- Lead generation & nurturing
- Content marketing tools (SEO, SMM, graphic design, etc.)
- Paid social media advertising
- Communication (written and spoken)
- Content strategy development
All skills above have subsections. For instance, “blog post writing” and “SEO content optimization” are sub-sections of “Content Marketing.” Combine relevant sub-skills accordingly. They will provide the recruiter with the context they require to assess your suitability for the job.
And don’t forget to incorporate “soft skills” that are essential in marketing and other fields. These incorporate curiosity, listening, creativity, and problem-solving.
Step 5: Add relevant certifications.
Certifications make digital marketing resumes stand out from the game. If you have any related certifications, make a specific section for them. But if you’re an entry-level specialist, try to add some free certificates.
Also, think of getting certifications from Google. The company extends a wide range of them; for instance, as a Google Ads marketer, you can get certified in:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Ads Apps
- Google Ads Measurement
- Shopping ads
For beginners, getting free courses and certifications should be a priority. Of course, getting paid is also a must for your career, but you don’t have to go for them right away.
Step 6: Close it up with education.
The Education section is important, but it is no longer the center of attraction for the recruiters. Therefore, it comes last on many digital marketing resumes. Yours shouldn’t be an exemption unless you’re an entry-level marketing professional.
This section should have:
- School name and education you attended
- Dates of enrolling and completing your degree
- The degree that you received
Feel free to add any relevant achievements and projects you’ve completed during school, particularly if you have just started a career in digital marketing.
Step 7: Double-check your digital marketing resume
At step 7, your resume is nearly ready. The only thing left is to go through this checklist to make sure it matches the best practices:
- Length – a digital marketing resume shouldn’t be more than one page, mainly if your experience is less than ten years
- Readability – use Sans-Serif font for good readability (Open Sans, Arial, Calibri)
- Achievements – the experience section doesn’t pitch your responsibilities, but tangible achievements
- Workplaces – at least three workplaces should be there to highlight your experience
- Certifications – the resume has appropriate certificates that show your expertise.
Last but not least tip would be to proofread your digital marketing resume carefully. Read it out loud, check it on Grammarly, or show it to someone else to look at. This step will help you avoid stupid mistakes like misspelled words and grammar errors.
Wrapping it up
After reading this article, you may get a fair idea of how to draft a digital marketing resume in 2021. Make sure you pay attention to each and every section and place information as we have mentioned. All the very best for your first step towards making your career in digital marketing.