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The chase for a high Search Engine Optimization (SEO) ranking is Shangri-La, and online search is at an all-time high. With 92.7 percent of the global search market share, Google is expected to reach 2.5 trillion queries this year. That’s a lot of individuals searching for a lot of data. To make your material surface for the correct readers, you’ll need some true Search Engine Optimization (SEO) best practises.

Google has come a long way since its beginnings in 1997. The search engine has advanced to the point where it can now complete our sentences. Simultaneously, the search engine optimization (SEO) market has grown.The art and science of getting your pages to rank is a combination of analytical, technical, content planning, and programme management skills, and many SEO professionals have a unique balance of these skills. Even for seasoned SEO experts, typical SEO blunders can have an influence on your content’s performance, and the rules of the optimization game are constantly changing.

What is search engine optimization (SEO)

The process of altering the content of a webpage in order to make it rise to the top of user search results in Google and other search engines is known as search engine optimization (SEO).

Why is SEO important?

Imagine your dissatisfaction if you organised a spectacular party but no one knew about it. What if you spent days or months creating web pages with material that you thought would appeal to visitors, but Google and other search engines ignored them? Your pages must be optimised for Google and other search engines to “crawl” them – physically study every word and item on the page – in order to attract traffic and visitors to your site.

Your pages will be crawled/discovered by search engines and regarded useful if you build your site content and architecture appropriately, wisely, and holistically on relevant pages. As a result, your page will appear higher in search engine results, increasing the likelihood of visitors finding you and clicking through. This is how you encourage people to come to your “party” in the realm of competitive web content.

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Rankings and Visibility

When searching for a service or product online, users are more likely to select one of the top five possibilities offered by a search engine. SEO helps you rank higher in search results and achieve more online awareness, boosting the chances of potential customers seeing your site and converting.

Web Traffic 

To put it another way, if potential customers can’t find your website, you’re losing sales. SEO improves organic search engine traffic, increasing the number of daily visits to your page. Because the more relevant people who visit your site, the more likely you are to sell to them, an increase in sales is immediate.


The greater your SEO score is, the higher you rank on search engines like Google and Bing. While increased visibility from higher Google ranks is good to all brands, the trust you develop with potential clients is a secondary benefit. Users like to trust search engine suggestions, therefore ranking higher for the terms a user is seeking for will reaffirm that your product or service is trustworthy in their eyes.

User Interaction

A well-designed website describes the product or service being offered, how to obtain it, and answers any concerns that may arise. By customising the site’s design to the user’s experience, search engines like Google and Bing can simply pull the information they need to send to users. If a user can’t find what they’re looking for on your site, search engines are likely to struggle as well.


There’s no arguing that SEO is crucial to the success of your business. As previously said, the higher you rank on a search engine for a variety of high-volume keywords, the more organic (rather than bought) visitors your site will receive. It’s as simple as that.

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A website that is well-optimized has a better chance of attracting new visitors and generating revenue. People are more inclined to share your website on other social media platforms such as Facebook or Instagram after finding it through a search engine. A Digital marketing agency can help you to grow your company with best SEO practices.

5 Best SEO Practices

1-Recognize the Core Web Vitals of Your Site

You may not be familiar with the term “core web vitals,” which is a new SEO term. However, by 2022, you’ll need to know what these terms represent and the metric benchmarks that go with them. In May, Google will deploy Page Experience, a new algorithm that ranks pages based on Google’s fundamental web essential scores.

So, what are the most important aspects of the internet? They’re a set of measurements that assess speed, responsiveness, and visual stability, according to Google. In this post, we delve a little more into what fundamental web vitals entail, but first, a little refresher.

  • Page speed is measured using the Largest Contentful Paint (LCP). The time it takes for a page’s principal content to load is measured in milliseconds. The ideal LCP is 2.5 seconds or less.
  • The First Input Delay (FID) is a metric that assesses the responsiveness of a page. This is how long a page takes to become interactive. The ideal FID is less than 100 milliseconds.
  • The CLS (Cumulative Layout Shift) statistic measures visual stability.. This is the amount of unexpected visual page content layout movement. A CLS of less than.1 is optimal.

2- Google Passage Ranking Optimization

Google launched Passage ranking in October 2020, allowing isolated portions on web pages to be ranked alongside the overall page. What connection does this have to anything? This means Google can extract content from a page even if the page is about a different topic from the one displayed in the SERP.

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3- Concentrate on the Featured Snippets

Featured snippets should be a part of your 2022 strategy if you haven’t already. The holy grail of search, featured snippets, appear in a rectangular box at the very top of the SERP page, in position zero.

While you can’t determine which material is emphasised in a snippet, you may optimise your content to increase its chances of appearing in one.

4- Understand the EAT Principle.

Despite Google’s ever-changing algorithm, the EAT principle can help you master long-term SEO success. Doesn’t it sound fantastic? But, what exactly is EAT?

EAT stands for knowledge, authority, and reliability. It’s essentially a gauge of your brand’s online reputation. Established, brand-authentic, and trustworthy sites are given a higher position by Google than younger sites.

5- Multiple Long-Tail Keyword Phrases are Supported

With each algorithm upgrade, Google’s search engine becomes more complex. Google now claims to be able to recognise relevant search subtopics. For example, if you search for “home fitness equipment,” Google now recognises that “affordable equipment,” “quality options,” and “compact space ideas” are relevant subtopics, and SERPs will provide a more diverse set of results.

What does this mean in terms of SEO for search engines? Keywords with shorter tails will have a lot more competition. If you employ long tail keywords, or more specific keywords with three words or more, you’ll have a better chance of finding your domain on the first page of search results for the relevant term and possibly related phrases.

Shabbir Ahmad

Shabbir Ahmad is a freelance enthusiastic blogger & SEO expert. He is the founder of Shifted Magazine & Shifted News. He contributes to many authority blogs including porch, hackernoon & techcrunch.

Posted in SEO